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the guardian
DIGITAL MARKETING: DANIEL J. WOOD

Digital and non-digital native strategies analysis
The Guardian
Words count : 2504
Patrick Kibale

“The Guardian has realised that digital isn’t just an extension of their print offering. They understand that digital journalism is different from its print counterpart. They realise that they’re old processes will need to adapt for the digital age.” Paul Boag. Consultant and expert in digital transformation

Patrick Kibale [ID: 1451823]

Digital Marketing

BA (Hons) in Management

Contents
About The Guardian ................................................................................................................... 2
Newspaper circulation goes down .............................................................................................. 3
Digital policy .............................................................................................................................. 4
Website ................................................................................................................................... 4
Blogs ....................................................................................................................................... 5
Podcasts .................................................................................................................................. 5
Apps ........................................................................................................................................ 5
Social media ........................................................................................................................... 6
Recommendations and conclusions ........................................................................................... 8
Sources ....................................................................................................................................... 9

1

Patrick Kibale [ID: 1451823]

Digital Marketing

BA (Hons) in Management
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