Preview

The google organization

Better Essays
Open Document
Open Document
905 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The google organization
The Google Organization
Nicole Northrop
COM/530 COMMUNICATIONS FOR ACCOUNTANTS
October 23, 2009
Lisa Siegal

The Google organization maintains a small company feel. They want their employees to be comfortable sharing ideas and opinions. They want the employees to maintain and healthy life and work balance. So they provide them with benefits at work, like workout rooms, locker rooms, washers and dryers, massage room, video games, and so much more (Farfan, 2009). It seems to be relaxed with open communication. The culture at Google is informal (Robbins & Judge, 2007). Google takes risks with the way they innovated the culture. Employees can take their dogs to work and they sit on couches with their laptops. They ride bicycles back and forth to meetings to get there faster. The breakfast, lunch and dinner is free at the café which has a chef on hand.
Google has a mission statement which lists the core values that they want the employees and the company to follow. The mission statement states: To organize the world’s information and make it universally accessible and useful (Gaddam, 2008). The core values are things that make the mission statement effective. The core values are as follows:
1. We want to work with great people: we value diversity in people and ideas.
2. Technology innovation is our lifeblood: build the world’s best technology and products.
3. Working at Google is fun: we have a challenging and energetic work environment.
4. Be actively involved: You are Google: honor commitments.
5. Don’t take success for granted: think and act like an underdog.
6. Do the right thing: Don’t be evil: honesty and integrity in all we do.
7. Earn customer and user loyalty and respect every day: create, enhance, and maintain great products and services.
8. Sustainable long-term growth and profitability are key to our success: think scale and efficiency.
9. Google cares about and supports the communities where we work and live: We



References: 1. Ajit Gaddam. (2008). List of Google Core Values. Retrieved from http://www.askstudent.com/google/list-of-google-core-values/ 2. Barbara Farfan. (2009). Google profile – mission statement, history, founders, name, culture and quotes. Retrieved from http://retailindustry.about.com/od/topusretailcompanies/p/googleprofile.htm 3. Google. (September 2009). Corporate Information: Our Philosophy. Retrieved from http://www.google.com/corporate/tenthings.html 4. Google. (September 2009). Corporate Information: the Google culture. Retrieved from http://www.google.com/intl/en/corporate/culture.html

You May Also Find These Documents Helpful

  • Good Essays

    Google’s culture is informal, self empowerment, involvement, and has an aversion to bureaucracy, unlike most companies that are run from the top down in a theory x model. Futhermore, Google believes that if they operate without the bureaucracy it will encourage their engineers to develop superior ideas and products at an industry leading rate. There are ten principles that Google’s owners developed, which are unique to the company’s management: Focus on the user at all costs. It is best to one thing really, really, really well. Fast is better than slow. Democracy works on the web. You don’t need to be at your desk to need an answer. You can make…

    • 801 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Anheuser Busch/in-Bev

    • 5914 Words
    • 24 Pages

    * To build a high-performing, diverse workforce, while providing a safe, productive and rewarding work environment, in which all our employees can benefit.…

    • 5914 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    Google has become the premier place to work. Google offers variety of perk for its demanding work schedule such as free food to weekly sleep schedule for the employees. In a case study, reported by Finweek, a Local Googler Deshen Naidoo stated: “Google places a large focus on Googler well-being: making Googlers healthier, more resilient, and overall, better for people. There are many great benefits and resources in place that give Googlers choice based on whatever their goals, life situation or passions may be.”(Finweek 2013) Google has created many programs that lower overall cost for the company, while giving back to it’s employees. By creating many different work environments such as, kitchens with water place in visible sight to gyms for employees, it allows employees to stay healthy and drive down the cost of health premiums for the company. Also,…

    • 1098 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Google Case Study

    • 524 Words
    • 3 Pages

    Solution: stacking smaller plates next to bigger ones at the front line, telling people an indirect message as they don’t like being told what to do, they like facts at which they are smart enough to decide upon them.…

    • 524 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    How Google Began

    • 440 Words
    • 2 Pages

    Google’s objectives are comprised into a list that they like to call “the ten things that we know to be true”; this list was written about three years after Google was started. Larry and Sergey say that “sometimes we like to revisit the list to see if it still holds true, and that you can hold us to that”. The lists of objectives are to:…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Google’s culture is informal, equal, involvement, and empowerment and it has an aversion to bureaucracy.…

    • 906 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Google

    • 2458 Words
    • 10 Pages

    It is very well documented in books, newspaper articles, periodicals, and websites that Google has a successful corporate culture. In fact, by just looking at pictures of the Google campus online you can see that working at Google looks more like a playground, and not just a place for work. Consequently, the corporate culture at Google has definitely led to Google’s success. Google has people whose single job is to keep employees content and maintain productivity. It may sound too supervisory to some, but this is how Google operates (Bulgyo). Each year, Google gets over 2.5 million applicants. That’s equal to 6,849 per day and about 5 per minute – and Google reviews each one (Bulygo). What’s noteworthy is the logistics of each hire, but why they hire this way. Everyone is familiar with the crazy questions that Google might ask because of course it is Google. Everyone in the world of Information Technology wants to work for Google. Because of this competitive nature of getting into Google to become a “Googler” it is very competitive to become a new hire. But it is worth noting that the “people” Google hires are the valuable resource that makes Google so successful.…

    • 2458 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Google Research Paper

    • 1388 Words
    • 6 Pages

    Links: . 7 there is always more information out there, Google is as always trying to provide its users with the most possible information not only will it give you a company name but also a fax or telephone number in which to reach whatever it is you are looking for on the internet. 8 The need for information crosses all borders, this means that people will be looking for information throughout the world and in 110 different languages and going to 50 different countries, all this in a matter of seconds is pretty impressive. 9 you can be serious without a suit, meaning that people can give it their all within the company and Google prides themselves on having energetic diverse people who are willing to make Google a better search engine, Google wants people to be creative and that doesn’t necessarily mean people need to dress up in a shirt and tie everyday as long as they provide good work Google is happy with that. Finally number 10 being great just isn’t good enough, Google wants to be great but not end at being great they want to be constantly getting better, hiring more people, creating more ads, and being known even more throughout the world.…

    • 1388 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Google Management

    • 2240 Words
    • 9 Pages

    Google began as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques, which essentially ranked results according to the number of times the search term appeared on a page. Originally the search engine used the Stanford University website with the domain google.stanford.edu. Google is now an American Public Corporation specializing in Internet searching and online advertising. The domain google.com was registered on September 14, 1997, and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics in 1999. The company has remained at this location ever since, and the complex has since become known as the ‘Googleplex.' In 2006, Google bought the property from SGI for 319 million (Olsen, Google). Google's competitive advantage has been built upon two decisive factors: its innovative technology, and its simplicity. It led in the United States with 47.3% of Web searches in the month of May compared with Yahoo at 20.9% and MSN at 13.6%. Google's management techniques have proven to be fruitful. One of their "10 Golden Rules" -Google's compilation of ten rules which help motivate their employees - is place employee's in the same or even different departments in close quarters to allow them to communicate, which in turn, makes coordination extremely efficient. Google runs a unique and exceptional work atmosphere, from its constant technological advances to its friendly work environment; Google's future…

    • 2240 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Google's Case Study

    • 384 Words
    • 2 Pages

    1. How does a search engine work and make money? What is the exportability of a search engine’s technology and business model? From the point of view on Wall Street, search has been a great source of revenues and profit. Search companies charge the organization or business a fee for having their business posted on the searchers page. Some of the core components of a search engine's monetization approach include the following: Relevancy before monetization. Provide unique search technologies. Encourage commercial search. Present a diversity of vendors, partners, products, and sales channels. Offer affordable or value-oriented pricing models. Motivate advertisers to improve content and conversions. Globalize your ad market. Keep operational expenses cost effective.…

    • 384 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Since Google began in 1996 and became incorporated in 1998, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google’s espoused values have been an intricate principle for the company because it has created a high standard of how top management envisions how the company should run. Google clearly presents its values with allowing casual dress code and encouraging employees to communicate upwardly with upper management in a relaxed manner. According to Google’s corporate website, they believe the following values to be true: (1) Focus on the user and all else will follow, (2) It’s best to do one thing really, really well, (3) Fast is better than slow, (4) Democracy on the web works, (5) You need to be at your desk to need an answer, (6) You can make money without doing evil, (7) There’s always more information out there, (8) The need for information crosses all borders, (9) You can be serious without a suit, and (10) Great just isn’t good enough.”…

    • 878 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Google's Strategy in 2011

    • 3677 Words
    • 15 Pages

    Google focuses on the end user and all else seems to follow. In our minds, the most important factor is that there is always more information out there. This is what keeps hope alive. Google has grown in a very gradual manner that serves as a strong foundation for years to come. Google was able to grow during the recession in 2009. Google is able to operate on a relatively low operating cost while at the same time, using state of the art technology. It is important that Google uphold its corporate philosophy guidelines. Steering away from these guidelines will result in a diminished brand image and is everything but acceptable. Google must also treat its employees, its most valuable resource, in a manner that induces productivity. Without the knowledge that rests in the minds of these employees Google would…

    • 3677 Words
    • 15 Pages
    Better Essays
  • Better Essays

    The Google Story

    • 2150 Words
    • 9 Pages

    The book as the name implies is about the story of Google, is all about Google from the very beginning, the process from being a crazy idea from two students a.k.a Larry and Sergey that wanted to create a better searcher with accurate information and in the process creating a new system for searches called “PageRank”, that provides what users want instead of looking what can take money from them. Also about how they succeed on the market with their primary goal users’ satisfaction and always doing things as the way they wanted and always trying to keep control of the company to still being first the customer then the profits. And, how Google become the first place around the world on the subject of search, being available in more than 100 languages and creating opportunities to all size businesses to have ads on Google and the opportunity to anyone to buy shares without any preference all being equal, changing the way “Wall Street” does. In conclusion this book is about Google a company that were founded by two students that weren’t looking for fame or money just wanted users have a quality searcher to satisfy their need.…

    • 2150 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Google Case Study

    • 863 Words
    • 4 Pages

    * It's obviously, that the most important factor behind Google's success is their effort concentrated on developing search engine. They managed to turn the problem with the key word spam on the web into the attractive opportunity being solving it, when PageRank algorithm were created by Sergey Brin and Larry Page. The new system works like this: there were created reliable searches through the amount of websites, which than link to a certain page, or otherwise «votes» to weight the relevance of the search result.…

    • 863 Words
    • 4 Pages
    Good Essays
  • Good Essays

    google case study

    • 631 Words
    • 3 Pages

    As a global corporate citizen, Google has always tried hard to be one of the “Good Guys” in the corporate world, underneath a touchy-feely work environment. Basically Google hires great people and expect a lot from them in return. They also try to create an environment where people can prosper and grow. They treat their people with justice and respect; share and welcome ideas openly.…

    • 631 Words
    • 3 Pages
    Good Essays