The Good and Bad Side of Advertising

Powerful Essays
Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising

PLAN
TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising.
PATTERN: Block Format
INTRODUCTION
CONTEXT: Communal Issue
SUBJECT: Advertisements
LIMITED SUBJECT: ‘good’ and ‘bad’ side
ISSUE: compare, contrast
THESIS: It states the similarities and differences but in emphasis on ‘good’ and ‘bad’ side of advertising.
Similarities- “Good” side of Advertising
Paragraph 1: Creates deep impression.
Example: Hyundai Commercials
Paragraph 2: Creates public welfare.
Example: Anti-drug campaigns.
Paragraph 3: Freedom and Choice.
Example: Multiple soft drink commercials.

Paragraph 4: Transition Paragraph
Differences- “Bad” side of Advertising
Paragraph 5: Due to competition, companies release partial truth.
Example: Oligopolies have ‘cut-throat’ competition.
Paragraph 6: Too much advertisements each day makes people immune ad acceptance without evaluation.
Example: Impulse buyers.
Paragraph 7: Affects children and women.
Example: Women’s crisis center commercial.

CONCLUSION
Restatement of Thesis: Similarities and differences of ‘good’ and ‘bad’ side of advertising.

Implication of the main points: Differences weigh more than similarities.

Recommendations: Advertising should be made according to certain guidelines, and people should think twice before believing everything in the commercials.

ABSTRACT
This essay discusses the similarities and differences in terms of advertising. To start with, it points the similarities of ‘good’ and ‘bad’ side of advertising in terms of creating deep thought in the customers mind, endorse welfare and supports freedom and provides choices. The other part of the essay details on the differences between the two sides. It portrays that company’s release limited truth when competing; people accept advertisements as they appear without appraisal it and lastly commercials affect children and women the most. The study paper brings to close by affirming that



Bibliography: Golden, L. L. and Johnson K. A. 1983, "The Impact of Sensory Preference and Thinking Versus Feeling Appeals on Advertising Effectiveness," in R. P. Bagozzi and A. M. Tybout (eds)Advances in Consumer Research, Vol. 10, Ann Arbor, Michigan: Association for Consumer Research, pp. 203 -208. Lanis, K. and Covell, K. 1995, "Images of Women in Advertisements: Effects on Attitudes Related to Sexual Aggression," Sex Roles, Vol. 32, October, pp. 639-649. Nelson, P. 1974, “Advertising as information”, Journal of Political Economy, Vol. 82, No. 4, July,viewed 19 October, 2011, http://www.jstor.org/stable/1837143. Schwarz, N. and Clore, G. L. (1983), "Mood, Misattribution, and Judgments of Well-Being: Informative and Directive Functions of Affective States," Journal of Personality and Social Psychology, Vol. 45 (3), pp. 513-523.

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