The Good And Bad Of Crowdsourcing

Topics: Super Bowl, Police, Crowdsourcing Pages: 4 (862 words) Published: February 20, 2015

The Good and Bad of Crowdsourcing
Terry Harrington
Southern New Hampshire University
IT-100-X3088 Introduction to Info Tech 15EW3
The Good and Bad of Crowdsourcing
"...we are only as strong as we are united, as weak as we are divided" (Rowling, 2000, p. 723). This famous quote could not be truer when it comes to the world of internet and crowdsourcing—“ the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers” (“Merriam-Webster,” 2015). Ever since the massive growth of social media, crowd sourcing is increasing at an extremely rapid rate. The growth allows everyday people to express their opinions and ideas, good or bad, to millions of social media users. The first area of crowd sourcing that will be touch on is the good crowdsourcing creates followed by the bad. The good realms of crowdsourcing come in many forms from getting your creative ideas out to providing the chance to aid in solving a crime. One of the best examples of being able to get ones chance to express their creative ideas comes from the marketing team of Doritos. “For six years, Doritos has held its Crash the Super Bowl, a program that relies on the consumer to turn its Super Bowl airtime into one of the most memorable ads of the evening” (Erikson, 2012, para. 2). The Doritos commercial campaign has allow many creative minds the chance to not only the chance to showcase their creative talents, but also win millions of dollars, as well as get opportunities to start working in different entertainment and advertising venues (Erikson, 2012). Granted, not everyone who participates in crowdsourcing finds himself or herself a new job or become overnight sensations. However, some that do crowdsourcing have aided in solving crimes or at least find a clue that law enforcement agencies may have missed. Following the Boston Marathon bombing,...

Cited: Crowdsourcing. (n.d.). Retrieved Janaury 21, 2015, from Merriam-Webster:
Erikson, C. (2012, April 5). Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads. Retrieved January 21, 2015, from
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