This paper is a book report on the novel entitled The Goal written by Eliyahu Goldratt and Jeff Cox. The 40-chapter book is actually a business book written in the form of a novel that makes it interesting to read unlike other business textbook. As a novel, the book is entertaining but at the same time, very informative for management or accounting students as well as for the real-life company managers and CEOs who wanted to apply different managerial practices. The paper summarizes the novel and makes analyses in relation to Operations Management.
The novel took place at a fictitious town called Bearington where the Uniware manufacturing plant of the UniCo company is situated. Whatever products the plant manufactures was not mentioned in the novel. The plant is headed by the 38-year old plant manager Alex Rogo who is also the lead character of the novel. Alex is a dedicated and workaholic employee as described in the novel. His dedication to his work posed some family problems: losing time for his wife aside from her not being used to living at his hometown where there is a big difference form the city life his wife is used to.
Mr. Bill Peach is the other character who can be considered as the protagonist who confronted Alex about the overdue order at the beginning of the story. Mr. Peach is the Division Vice President of the company. He gave Alex three months to show an improvement with the production plant or the plant will be shut down.
Jonah plays the role of an “angel in disguise” to Alex life. He was Alex’s college Physics professor. They happened to come across each other at the airport during Alex’s business trip. Jonah was the one who made Alex realized the problems confronting Alex and the plant. Jonah played as a business consultant and adviser as it seems like he knows how to run a manufacturing plant. He made Alex realized the real goal of the company and the