The Global Strategy of Nike's Industry
Introduction
Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for the Greek winged goddess of victory. The Nike's mission is "To bring Inspirations and innovation to every athlete* in the world. *If you have a body, you are an athlete". The asterisk quote is taken from Bill Bowerman which was the legendary track and field coach for the University of Oregon and the co-founder of Nike. For Nike's corporate responsibilities mission are;
We must help the company achieve profitable and sustainable growth.
We must protect and enhance the brand and company.
Nike employers approximately 25,000 people on worldwide. In addition, approximately 650,000 workers are employed in Nike contracted factories around the globe . Nike owned over 200 Nike Factory Stores and over 100 sales and administrative offices. In order to operate the Nike leased facilities such as for Nike Town and Nike Women retail store, Nike owns facilities in Oregon, Tennessee, North Carolina and The Netherlands.
The subsidiaries for Nike are:
Cole Haan Holdings, Inc. - With its headquarters in Yarmouth, Maine, Cole Haan sells a line of dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan, g Series and Bragano.
NIKE Bauer Hockey - Based in Greenland, New Hampshire, NIKE Bauer Hockey manufactures and distributes ice skates, skate blades, in-line roller skates, protective gear, hockey sticks, hockey jerseys, licensed apparel and accessories under the Bauer and Nike brand names. Bauer also offers a full line of products for street and roller hockey.
Hurley
Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for the Greek winged goddess of victory. The Nike's mission is "To bring Inspirations and innovation to every athlete* in the world. *If you have a body, you are an athlete". The asterisk quote is taken from Bill Bowerman which was the legendary track and field coach for the University of Oregon and the co-founder of Nike. For Nike's corporate responsibilities mission are;
We must help the company achieve profitable and sustainable growth.
We must protect and enhance the brand and company.
Nike employers approximately 25,000 people on worldwide. In addition, approximately 650,000 workers are employed in Nike contracted factories around the globe . Nike owned over 200 Nike Factory Stores and over 100 sales and administrative offices. In order to operate the Nike leased facilities such as for Nike Town and Nike Women retail store, Nike owns facilities in Oregon, Tennessee, North Carolina and The Netherlands.
The subsidiaries for Nike are:
Cole Haan Holdings, Inc. - With its headquarters in Yarmouth, Maine, Cole Haan sells a line of dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan, g Series and Bragano.
NIKE Bauer Hockey - Based in Greenland, New Hampshire, NIKE Bauer Hockey manufactures and distributes ice skates, skate blades, in-line roller skates, protective gear, hockey sticks, hockey jerseys, licensed apparel and accessories under the Bauer and Nike brand names. Bauer also offers a full line of products for street and roller hockey.
Hurley