the fine trap

Topics: Marketing, Marketing research, Competitor analysis Pages: 1 (290 words) Published: October 14, 2014
Why Conduct Business Research?
An Examle: To Test the Water
To make sound business decisions, you need accurate, up-to-date insights about your customers, markets, and competitors. Conducting a market study will help you answer these and other questions: --

What are your customers' current solutions?

Do they make or buy these solutions? From which companies?

Which solutions work? Where do your customers need help?

How can you help customers solve their problems?

Can customers afford your products or services?

What external factors, such as competition, standards, regulations, and market conditions could affect your success? To Understand Market Dynamics
Knowing your market also means understanding external factors that could affect your success. Standards emerge, regulations change, economic conditions shift, and technological breakthroughs occur. Any of these changes could enhance or destroy market opportunities. Today's assumptions may not apply tomorrow. Conducting market research early - and often - will help you stay current. Information obtained through market research will help you to focus your product or service development efforts, as well as your sales and marketing strategies. Why Write Case Studies?

We can also apply our writing and research skills to providing you with case studies that convey the value of using your products or services. Why case studies work

They serve as indirect endorsements of your company.

They provide concrete examples of how well your offerings work.

They are a way of showcasing specific features and benefits.

They are inexpensive as they are focused and are just a few pages long.

Readers identify with the customers you have already helped.

Everyone likes narratives. People want to know "What happened next?"

You can attract new visitors to your Web site by adding new case studies as you add new customers in different industries.
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