The Final Paper
1: The new sports shoes were marketed more aggressively than the company’s other shoes.
2: As an exchange student he did not receive a lot of news from home.
3: Companies may not want to sponsor athletes whose reputation is bad.
4: If a company wants to rebrand its products, must it make sure not to put its foot in it? / it must make sure not to put its foot in it. 5: Only the dissatisfied customers want to return the products.
6: The marketing campaign did not have any effect at all.
7: The athlete had difficulties deciding which brand to choose.
8: Sustainability and innovation are important aspects of future product development.
Mobile phones have become an essential part of our everyday life. Førnutid
In the UK, it is called a mobile, in the U.S. a cell phone. Nutid
Japanese culture highly values social harmony.
Spanish people have always discussed their private lives in the streets. Datid
If somebody’s phone rings, the speakers will be flustered
Using a mobile in public is frowned upon by the Japanese
Good business, nice beaches
The loudest CSR buzzword these days is ”sustainability”. The proportion of managers who say they think that ”sustainability” is a key to competitive success has risen from 55% in 2010 to 67% last year, according to an annual survey of 4,000 managers in 113 countries by the MIT Sloan Management Review and the Boston Consulting Group. Companies have been busy creating ”chief sustainability officers”, founding ”sustainability units” and employing ”sustainability consultancies” such as SustainAbility.
There are two reasons for this. First, managers are increasingly aware that they must squeeze the most out of finite resources. Sustainability thus fits nicely with lean production and tight supply-chain management. Indeed, it provides new ideas for reducing costs. Unilever, for example, has extended...
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