The Feed Resource Recovery case study presents many issues, however the major ones are; Opportunity, Entrepreneurship and Resources. This paper will discuss the issues and analyze the options and how to address them.
Analysis of FEED Resource Recovery
The Feed Resource Recovery concept is simple; to provide supermarket and restaurants with an onsite waste processing system that converts previously discarded food waste into a source of renewable energy and organic fertilizer. Having a great idea is just the beginning, to take this to the market they will have many issues to overcome. Opportunities Issues
Time is always an issue for new business, but in this industry it is a little more crucial because the industry is growing very fast. Many competitors with similar ideas can appear with more money overnight so it’s possible other solutions could arise cheaper than R2. There are a handful of new firms with anaerobic digestion technologies, but none of them target the same market with on-site products. Another issue is how long time will take the construction of the prototype. Entrepreneur Issues
Shane seems honest and genuinely interested in doing the right thing but another issue is his network. The case says he has strong personal networking, but it shows us that he cannot be supported at this early stage, construct and test the prototype, of the business. At least he could contact with Ryan Begin, the young engineer, but the problem is the same. I think he could have planned better in this stage, because the nature of the industry being relatively new and that there are not people with that kind of experience and who have any prior knowledge. Before be contacted by Shane, Ryan was working in another industry. He has commitment to the project, but Shane needed a person with more experience.
Shane’s biggest problem was in the meeting with investor’s. He could have been more convincing;...
References: Roberts, J. & Barley, L. (2004, December 1). How Venture Capitalists Evaluate Potential Venture
Opportunities. Boston, MA: Harvard Business School Publishing.
Zacharakis-Jutz, R. (2009, May 3). FEED Resource Recovery. Boston, MA: Harvard Business
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