1.1.0: Executive Summary | |
The world has become more business oriented. People are thinking and creating new concepts of business, security service is one of them. In the last decade security services providers have increased very fast in Bangladesh. This business has a great potentiality. People are contacting security companies to make secure their valuable things and security companies are providing customers’ required services. Security service providers are providing different services. They are contribution to the nation as a whole.
This is a fact that the security services are not grown as cost effective as for corporate. Individual residential security service is expensive, which is not affordable for the all the urban dwellers. Besides this, some of the parents go for their respective jobs, keeping their kids alone at home. It is not possible for them always to keep their sweet home safe from any external vicious person.
There is a way-out to solve their problem. Individual residents can use Entry Security System to make their home safer from external activist. However, security guard could be use but it is not cost effective and they could not protect all the time. Entry Security System is the smarter, advanced and cheapest way. This is convenient and hassle free security system.
Entry security Systems is a comprehensive evaluation of the Bangladesh market. Security service providers have great contribution to the country directly or indirectly. These companies are contributing a lot in employment market. They are creating new jobs and opportunity for unemployed people. They are introducing part-time and marketing jobs for students and others.
This research will analyze the financial performance of the companies and success of the business. Using the most up to date information available, the analysis will ideal both as a tool to benchmark the company’s results and to study the market in more depth.
|1.2.0: Background of the Study |
In the last decade security services providers have increased very fast in Bangladesh. This business has great potentiality. People are contacting security companies to make secure their valuable things and security companies are providing customers’ required services. Security service providers are providing different services. They are contributing to the nation as a whole.
The economic condition of Bangladesh is changing day by day. Peoples’ purchasing power has increased, and their buying pattern has changed. As a result, people using more money for consumption of different products and want more security to their products. In urban area; e.g. Dhaka, Chittagong there are many companies proving security services to their customers. They are providing corporate and residential security services also.
Entry Security System has contribution to the society. It is necessary and demand of time to make our home secured. Through this, we will come forward one-step ahead of using modern and advanced technology of security. Therefore, we felt to make a research on the market feasibility of Entry Security Systems in Bangladesh.
Our research focuses on the prospects and feasibility of Entry Security Systems (ESS) in Bangladesh. As Dhaka is the capital of Bangladesh and ESS has great potentiality of getting acceptance, we have chosen to focus on Dhaka City. Other reasons are like; Dhaka is a mega city and people from different areas come here for different purposes. Dhaka city tends to be heavy users of Entry Security Systems (ESS) and is the first to embrace the concept of the “security service” with a resultant shift in preferred attributes. Most of the major companies have their offices in Dhaka. There are different types of housing systems in Dhaka city and the income levels of Dhaka residents are higher than...
References: ← Naresh K. Malhotra, Marketing Research - An applied orientation, 5th Edition, Prentice Hall, 2007.
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