The Evolution Of Hollywood In The 1960's

The Hollywood studios’ systems in 1960 were very interesting because the Hollywood had to face the issue of its business structure changes. In 1960, the Hollywood studio systems had to change the strategies because of television and people’s demanding. In the 1950s, TV was invented, and most people bought it. Because of TV, many people began to stay home to watch movie instead of went to theater because TV companies got broadcasting rights from studios. In addition forging-films was imported by some theater, so the actual revenue of studios started to decline. Also, the Hollywood studios had to adopt television because 90 percent of U.S population owned the TV at that time. Moreover, in the United States, the family structures and its activities changed at that time.
In addition, the baby boom came to in 1945 through 1960, so there were many children born in the United States at that time. Furthermore, some families did other activities, such as recorded radio, or music, and watched professional sports, so watching the movies were not only activity that people always did. As a result, the Hollywood studios changed their business structures. The studios tended to make more fantastic movies because children tended to love spectacle movie, so more families were possible to come the movie theaters and the broadcasting companies would buy movie’s broadcasting rights because families watched the movies on TV. Therefore, the Hollywood studios more focused on the families because of baby booms. During that time, United Artist distributed The Apartments and Elmer Gantry and Universal International provided Spartacus. These movies were made in 1960, and they would overcome the Big 5 distributed movies at the Oscar Award in