The Growth of New Age in the past 40 years has coincided with a 50% decline in attendance at conventional religious services. Many argued that declining participation in mainstream religion was evidence of secularisation. Heelas and Woodhead’s study of the Kendal regional centre investigated the extent to which the ‘congregation domain’ was in decline and whether religion was giving way to spirituality through the holistic milieu. However, the problem with declining congregations is that this in itself does not necessarily mean that religiosity is declining but rather becoming privatised. Grace Davie summed this process up with the phrase ‘believing without belonging’. This is where people hold religious belief without going to church etc.
The Kendal project appeared to suggest that the holistic milieu was growing at a fast rate, providing evidence of spiritual revolution. They argued that people were increasingly searching for