The Ethical Not-For-Profits Of The Apollo Theatre

When it opened in 1914, the Apollo Theatre crowded with musicians, comedians, and other people who wanted to show off their talents. Most of these artists started their stardom here, playing last minute gigs just to be heard or to earn a quick buck. People like Ella Fitzgerald, Billie Holiday, James Brown, and Luther Vandross had the opportunity to perform their, starting their stardom and their fandom for that matter. Back then it was used to make money, but now it is a “respected not-for-profit” facility used for presenting concerts, performing arts, education and community outreach programs (Apollo History - Apollo Theatre). The first owner of the Apollo Theatre was Sidney Cohen. He paired up with George Keister, the designer, to create