LOCATION: Equatorial Hotel Melaka, Melaka Room I and II. Dimensions 23.5m2 x 31.0m2. Equipment provided by hotel includes: Kodak Carousel 35mm Slide projector
60" x 60" Screen
Cassette Tape Recorder
Multi-system Video players
20" Colour TV
OCCASION: A business workshop on “Improving Communication”,
AUDIENCE: Numbering about 400 people. Mostly young entreprenuers from mid-twenties to late thirties. Gender more biased towards the male side, with few women in attendance. Large majority come from private businesses, and most hold jobs involved in sales and/or marketing. Educational level varies from high-school graduates to degree-holders. Economic background is mostly middle class, with a minority from the poorer classes, and only a few have more privileged backgrounds.
Good afternoon, ladies and gentlemen, and thank you for attending this workshop. My name is Kerry Chin, from ABC Private Limited, and I am here to present a little speech on, ironically, “The Essential Elements of Giving a Speech.”.
First I would like to thank my employer for giving me the opportunity to present a speech, and I would like to thank my dear colleagues for supporting me during my preperation. I would also like to thank the organisers for preparing such a wonderful and useful workshop, and for handling all the details so well.
Now that we have the notable mentions out of the way, let us move on to the topic at hand. Since I don't want to bore any of you, I'm going to keep this speech short. Basically, I will talk about the three basic components of a speech: the beginning, where I will tell you how to catch your audience's attention; the middle, where I will inform you how to keep your audience engaged in the speech; and the end, where I will teach you how to make your speech memorable.
Some of you may be asking: why do we need to know how to give a speech? You many think: “I don't intend to go up on podiums and address the public at large, so why should I learn about giving speeches?”. But let me tell you this, ladies and gentlemen, that there is no greater skill that can make or break your career and business better than effective public speaking. It doesn't matter whether you're in a boardroom speaking to a small committee of five decision makers, or in an arena addressing 10,000 future leaders, or perhaps in your boss's office asking for a pay raise, knowing how to present your point of view persuasively without being pushy can really make a difference in thriving or just merely surviving in the competitive world of corporate business.
Why do we give speeches? The basis of a speech is to create awareness for your chosen topic. From a marketing point of view, awareness is always the first goal you have to achieve in public speaking. I'm sure most of you know that if you and your idea never receives exposure, there is no way you can present it to the public at large. Public speaking, when well-executed, can deliver your message better than any other medium, simply because you are talking about something that is important to both you and the audience.
But practically any speech will create some awareness for your message. If you truly want to see the results you want, you have to go beyond that superficial first impression. You have to make your audience understand your message. To do that, you have to deliver your presentation of your message with skill and charisma. The stronger your presentation skills, the better your audience will remember and understand the key points of your message.
Even so, it isn't enough. Your audience may understand what you are trying to say, but it doesn't mean that they would agree to your message. So you have to persuade your audience to not only remember the key points, but also to actually 'buy' that message. You want your message, combined with your speech style to reach these people on an emotional level where they...
References: Slutsky, J., & Aun, M.A. (1997). Toastmaster 's international guide to successful speaking (Advantage Quest Publications ed.). Petaling Jaya: Advantage Quest Publications
Moss, J., (1993) Getting your ideas across. (1st ed.). Kogan Page.
Steele, J., (2008) Speechmastery: learn public speaking mastery; master your speech, mind & presence. [Online] Available: http://www.speechmastery.com/. [2008, October 2].
AMSA Foundation (2008) Becoming a better public speaker. [Online] Available: http://www.amsa.org/grassroots/speaker.cfm. [2008, October 2]
The King Centre (2004) The King centre. [Online] Available: http://www.thekingcenter.org/tkc/index.asp. [2008, October 2]
Hotel Equatorial Management Sdn Bhd. (2005) Hotel Equatorial Melaka: Venue Overview [Online] http://www.equatorial.com/mel/index.php?navi_id=7⊂_navi_id=20〈=1 [2008, October 2]
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