The Essay of Behavioural Analysis

According to a report from The Chinese University of Hong Kong, there are about one third of advertising use super-thin models in top 5 entertainment magazines of Hong Kong. In addition, the two fifth interviewees think that using super-thin models in advertising have a real impact in their mentality. The 40% interviewees think that using super-thin models in advertising have a potential impact. The effect of super-thin models is strong in youths. Young people often find a kind of value from entertainment magazines or other media. The most people think that the thin lady is more beautiful than plump woman. Many clothes design is suitable for thin lady. It is difficult when a plump woman choose clothes. Especially in Asia area, the most of audience watch a thin woman on TV. Audience is hard to watching a plump face on TV. Many people think that the advertising company should not use more super-thin models in advertising. “The Israeli government has passed a law banning the use of underweight models in advertising and on the catwalk” (BBC, 20 March 2012). Other one thinks the audience or reader should enable to separate fantasy from reality. The advertising is not real. In fact, the most of advertising is exaggerated. The advertising always show that a wonderful life for their audience. The designer of advertising hopes that the audience thinks they will be having a wonderful life when they use the product. This is the purpose for advertising designer. Therefore designer will make an exaggerated advertising. The audience should be able to separate that it is not reality. That is only advertising. This essay wills discuss the two views about the effect of the using super-thin models in advertising. In addition to this, the essay wills analysis the effect of customer behaviour from advertising.

The customer is hardly finding a product that let people became a fat man. Every company will research the customer behaviour. According to the customer behaviour, the

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