The Epidemic Of Underage Drinking

Underage drinking is a huge epidemic that is affecting America. Teenagers are able to get their hands on alcoholic beverages with little to no consequence with the law or with their parents, and the outcome is devastating. Rise in car accidents and alcohol poisoning are just a few of the many issues that plague our society that is associated with underage drinking. Nevertheless, there is hope, events such as anti-alcohol campaigns can be used to educate and help change the culture of underage drinking and alcohol abuse itself. Televised commercials, bill board advertisements and magazines can be used to target the younger crowd and expose them of the risks and dangers of underage and irresponsible consumption of alcohol. Anti-alcohol campaigns can also help by recruiting family and friends to take action and participate in the prevention of underage drinking.
According to the college drinking prevention, “according to conventional wisdom, it should be possible to use mass communications to get people to act on behalf of their own health and well-being or to "do right" by important social causes.” (DeJong,