The Environment,Bussiness Organization and Channels

THE ENVIRONMENT: BUSINESS ORGANIZATIONS AND CHANNELS

Analyze your Organization
How people work together
What goals people work toward

Analyze changes in the business environment
Electronic communication
International communication
Nondiscriminatory communication

Analyze the channels of communication
Directional flow
Communication channel

Message

Communicators

Audience

Response

Environment

Why should we look at communication strategy before we look at communication skills (such as grammar and punctuation)?

EXAMPLE:
Write or speak to the wrong person
Don’t have your ideas structured
Don’t think about how to motivate your audience
Neglect any other aspect of your strategy

They all depend on one another. For example, the communicator’s goals and credibility depend on the nature of the audience; a message depends on the nature of the goals; and so forth.

ANALYZE YOUR ORGANIZATION

Communication is the glue that binds various elements, allows structure to develop, coordinate activities, allow people to work together, and accomplishes results.
Difference between business communication and other kinds of communication
Written and unwritten group rules of how and with whom people communicate become even more complex in business organization.
Two steps
How people work together
What goals they work toward

How to Analyze your Organization
Figure out:
By looking at the:

Fromal Structure

Organization chart
How people work together

Informal structure

Networks

Political coalitions

Formal Goals

Brochures

Policies
What goals people work toward

Informal goals

Myths

Atmosphere

HOW PEOPLE WORK TOGETHER
1. Formal Structure
2. Informal Structure

FORMAL STRUCTURE:
Functional organizations
Product or