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The Entrepreneurship and Small Business : Muji Case Study

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The Entrepreneurship and Small Business : Muji Case Study
The entrepreneurship and small business: MUJI case study
Introduction
In the global business, most of popular brands have been the entrepreneurship before they success. A number of individuals, who want to invest in some business, must have the investment budget or good financial status. However, the money is not the basic factor to invest the business yet the opportunities to initiate the business are more important than investment from shareholders. For example, Mr. Mark Zuckerberg, who is the founder of Facebook, was discovered the chance to create website which can share the activities and connect with friend and become the greatest social network in the world. (Phillips, 2007)
“They are seen as risk-takers and innovators who reject the relative security of employment in organisation” Goffee and Scase (1987)
This statement clearly description of the entrepreneur is the person who admits and receives the threat of economic and invests the new business firm. (Wallener, 2003) An entrepreneur has to undertake and confront with recklessness and irregularities while individual might achieve the objectives and receive the profit or loss everything. (Akrani, 2010) According to Martin (2010) journal defined that an individual who notices a recently probability which reaches the unfulfilled of consumers demand or develop the presented business opportunities. An entrepreneur must found the opportunities which equivalent with skills and interest. (Byers, 2011) The essential objective of an entrepreneur is must continually existing in industry; individual should always be a leader and creative to maintain the value proposition of invention. (Haider, 2010) This essay will describe the essential factor to become an entrepreneurship and also use Muji as a case study of excellent example for research how it grown from entrepreneur to the popular Japanese brand in the world.
Opportunity
The business opportunity is the chance to establish a new venture, Abraham,



References: Crickett, J., 2007, How to evaluate new business opportunities., [online] Available at: 19 May, http://www.businessopportunitiesandideas.com/133/how-to-evaluate-new-business-opportunities [Accessed 12 Feb 2012] Erikson, T Foster, R.N., Kaplan, S., 2001, Creative destruction: why companies that are built to last underperform the market-and how to successfully transform them., Currency publisher. Hoffman, C., 1998, Business model tutorilal, [online] Available at: 24 April, http://www.balsamfir.com/documents/concl.html [Accessed 11 Feb 2012] Holloway, J., & Hones, S., 2007, Muji, Materiality, and Mundane Geographies, Lin, D., 2009, What is zen?, [online] Available at: http://www.taoism.net/articles/what_zen.htm [Accessed 13 Feb 2012] Martin, D., 2010, What is an entrepreneur? A brilliant definition Wei, Y., 2009, Muji: on strategic marketing, [online] Available at: 23 July, http://yingweitan.wordpress.com/2009/07/23/muji-on-strategic-marketing/ [Accessed 13 Feb 2012]

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