The Enlightenment of 4c Theory to Xuzhou Real Estate Marketing
The enlightenment of 4C theory to Xuzhou Real Estate Marketing
Abstract: This paper mainly study the real estate market situation in Xuzhou and analyse the real estate marketing of the situation that now Xuzhou market volume decline stagnation estate business simply because traditional marketing strategy combination defeat. In the demonstration process, through the traditional 4P 4C elaboration theory and points out the Consumer (consumer demand), Cost (consumer costs), Convenience (consumer convenience), Communication (communication) the true meaning and advantages derived the following conclusions: the face is now becoming an oversupply situation in the market, companies must be"consumer-centric" 4C theory to guide the new marketing campaign, and its corporate marketing activities throughout the whole process before breaking property unmarketable products , to melt the difficult dilemma.
Key words: Xuzhou real estate marketing enlightenment
I. Introduction
Real estate and property that collectively refers to land and buildings, and fixing on an inalienable part, and a variety of interests referred to [1]. In general, the real estate market can be roughly divided into two markets: (a) a market, that the relevant government departments on behalf of the State and the real estate developer owned land use rights trading market formation. (2) two markets, namely real estate development qualification have made the purchase of property developers and residents of the property market for the trading of products. This paper will discuss the real estate secondary market, the current prevalence of high housing vacancy rate, real estate unmarketable and other issues, on the city's real estate marketing strategy for a lot of little discussed.
Since 2002, has seen little twists and turns, China's real estate industry has been considerable development. Real estate supply and demand remains high, rising, prices are also surging. After nearly 10 years of market
Abstract: This paper mainly study the real estate market situation in Xuzhou and analyse the real estate marketing of the situation that now Xuzhou market volume decline stagnation estate business simply because traditional marketing strategy combination defeat. In the demonstration process, through the traditional 4P 4C elaboration theory and points out the Consumer (consumer demand), Cost (consumer costs), Convenience (consumer convenience), Communication (communication) the true meaning and advantages derived the following conclusions: the face is now becoming an oversupply situation in the market, companies must be"consumer-centric" 4C theory to guide the new marketing campaign, and its corporate marketing activities throughout the whole process before breaking property unmarketable products , to melt the difficult dilemma.
Key words: Xuzhou real estate marketing enlightenment
I. Introduction
Real estate and property that collectively refers to land and buildings, and fixing on an inalienable part, and a variety of interests referred to [1]. In general, the real estate market can be roughly divided into two markets: (a) a market, that the relevant government departments on behalf of the State and the real estate developer owned land use rights trading market formation. (2) two markets, namely real estate development qualification have made the purchase of property developers and residents of the property market for the trading of products. This paper will discuss the real estate secondary market, the current prevalence of high housing vacancy rate, real estate unmarketable and other issues, on the city's real estate marketing strategy for a lot of little discussed.
Since 2002, has seen little twists and turns, China's real estate industry has been considerable development. Real estate supply and demand remains high, rising, prices are also surging. After nearly 10 years of market