The Emirates Airlines Story

Pages: 2 (738 words) Published: March 20, 2011
The Emirates Story

Provide the background of the organisation max 2 pages
Emirates Airlines is an international airline carrier that began its business in late 1985. On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, the airline’s goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for it’s commitment to the highest standards of quality in every aspect of it’s business. Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only does Emirates support that policy, but see it as vital to maintaining their identity and competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity, and today Emirates is thriving because of it. The airline growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation. Continuing their explosive growth while continually striving to provide the best service in the industry is the secret of Emirates’ success. The airline’s business includes:

• An award winning international cargo division
• A full-fledged destination management and leisure division • An international ground-handler
• An airline IT developer.

With a fleet of 137 aircraft, Emirates currently flies to over 100 destinations in 60 countries around the world, and their network is expanding constantly. Nearly 700 Emirates flights depart Dubai each week on their way to destinations on six continents. In fact, Emirates' flights account for...
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