Social Media’s Effect on Marketing
Since commerce began, businesses have always looked for creative and innovative ways to sell their products, using any means to convince potential customers that buying their product will help improve their lives. As society’s values change, marketing professionals have had to adjust their methods of communicating the value of a product or service to customers. In the 21st century, with the economic competition as high as it has ever been, marketing professionals have tapped into a goldmine of spreading their product: Social Media. Social Media has had a tremendous effect on the world of marketing because it provides a less costly way of conveying a company's message to masses of people all over the world. For an advertising professional, the idea of social media may seem too good to be true. Social media is used by individuals to interact with one another. When a company becomes part of a social network, it allows the customers to interact with them. These exchanges can feel personal to a customer, further building a long-term relationship between the company and the customer. (Social Media Marketing) Social media also acts as a form of word of mouth; if a customer likes something that a company posts on their page, they have the ability to “retweet” it, showing the post to everybody that follows them on the site. (Social Media Marketing) As the information is being repeated, the company is being exposed to more and more people, thus creating more potential customers and a greater financial return. Social networks, such as Twitter, promote a product in real-time, using short messages that customers are more likely to read.
The advantage that social media has that no other method of marketing can say is that it allows customers to personally engage with the company (Google Books). It allows everybody to express their opinion, positive or negative, along the buisness’ path to market. Each participating customer becomes a...
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