The Effects of Corporate Social Responsibility (Csr) in Construction, Real Estate and Related Industries
Corporate Social Responsibility or Corporate Social Necessity? Evaluation of the effects of Corporate Social Responsibility (CSR) in construction, real estate and related industries and analyzing the marketing strategy of the company ‘ENKA’ upon its level of commitment to CSR. For: CEM Assignments Office Date: 27/02/2013 From: Deniz Berkan Unsal Moscow, Russian Federation
List of Contents
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Summary
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Question 1: Discussing the issues involved in CSR, and giving examples illustrating the benefits and limitations of making a commitment to CSR from the point of view of organizations in the construction, real estate and related industries.
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Question 2: Stating the level of commitment the company ENKA has made to CSR, and critically evaluating how the impact of this level of commitment has on ENKA’s segmentation of its market and the marketing mix it uses.
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References
Total Word Count: 3032 Words (Preamble excluded)
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Summary
Capitalist system, which works only for satisfying the customers or employers, created the Corporate Social Responsibility (CSR) concept in order to keep up with the changing worldviews. This concept is based on what companies take from society, should be paid back to the society in the simplest terms. Crucially, CSR must consist plans of action, which were prepared with ethical care, for a mutually beneficial relationship between the companies and the society. In the construction, real estate and related industries, especially large-scale companies have an intensive tendency to concentrate on the CSR issue for being challenger within their business areas. The rigid environmental and human life protection norms of today’s world also push companies to declare a CSR policy related with these norms. Nevertheless, companies of the construction and real estate industries should focus as well on philanthropic social actions in order to find an esteemed place in the public perspective. Consequently, due
List of Contents
1.0
Summary
2.0
Question 1: Discussing the issues involved in CSR, and giving examples illustrating the benefits and limitations of making a commitment to CSR from the point of view of organizations in the construction, real estate and related industries.
3.0
Question 2: Stating the level of commitment the company ENKA has made to CSR, and critically evaluating how the impact of this level of commitment has on ENKA’s segmentation of its market and the marketing mix it uses.
4.0
References
Total Word Count: 3032 Words (Preamble excluded)
1.0
Summary
Capitalist system, which works only for satisfying the customers or employers, created the Corporate Social Responsibility (CSR) concept in order to keep up with the changing worldviews. This concept is based on what companies take from society, should be paid back to the society in the simplest terms. Crucially, CSR must consist plans of action, which were prepared with ethical care, for a mutually beneficial relationship between the companies and the society. In the construction, real estate and related industries, especially large-scale companies have an intensive tendency to concentrate on the CSR issue for being challenger within their business areas. The rigid environmental and human life protection norms of today’s world also push companies to declare a CSR policy related with these norms. Nevertheless, companies of the construction and real estate industries should focus as well on philanthropic social actions in order to find an esteemed place in the public perspective. Consequently, due
References: ° Kotler P, Armstrong G, (2005) Principles of Marketing (11th edn), Upper Saddle River, NJ: Prentice Hall. ISBN-13: 978-0131469181.