The Effect of the Company Macro Environment on the Component of the Core Market System in General and in Company Marketing Management in Particular

1.0 Content
No.
Title
Page
1.0
Content
1
2.0
Task 1
2
3.0
Task 2
3
4.0
Task 3
4
5.0
Task 4
5 – 7
6.0
Task 5
8 – 9
7.0
Task 6
10 – 11
8.0
Conclusion
12
9.0
Reference
13
10.0
Coursework
14 – 18

2.0 Task 1
2.1 Construct a two-way tabulation with row for the city areas and columns for the method of payment. Work out the figures that are not quoted in the summary by using the information provided.
Area
Pass
Cash
Total
East
35000
43000
78000
North
43000
81000
124000
South
29000
34000
63000
West
51000
114000
165000
Total
158000
272000
430000

2.2 Plot a component bar chart, with bars for each city area to represent the data.

3.0 Task 2
The audience figures for the 26 programmes in a TV series (in millions) are: 4.0 3.8 4.2 2.9 2.5 3.5 2.6 3.6 5.0 3.5 4.9 2.9 3.3 4.8 1.0 3.2 5.1 2.4 3.7 4.2 3.5 3.8 3.6 2.3 3.9 2.1
Produce a stem and leaf display for this set of data.
Step 1
Stem
Leaves
1
0
2
9 5 6 9 4 3 1
3
8 5 6 5 3 2 7 5 8 6 9
4
0 2 9 8 2
5
0 1

Step 2
Stem
Leaves
1
0
2
1 3 4 5 6 9 9
3
2 3 5 5 5 6 6 7 8 8 9
4
0 2 2 8 9
5
0 1 Leaf unit = 0.1 million
4.0 Task 3
The numbers of employees of a computer games company over nine years were:
Year
1992
1993
1994
1995
1996
1997
1998
1999
2000
Employees
7
15
38
112
149
371
371
508
422

Produce a time series chart to show this set of data.

5.0 Task 4
Two independent estate agencies each employ 9 people. The number of years’ experience in the property sector that the employees of these companies have is
Agency A 0 4 4 5 7 8 10 11 15
Agency B 0 0 4 4 7 10 10 14 15

5.1 Find the range of each set of data and compare