the effect of media on youth
MCOM 402
International Communication
The Effect of International Advertising on Developing Countries
Presented to
Dr Rabaa Abu Botain
Yasmin Mohamed Mostafa ID: 112369
Sayed Hamad ID: 103141
Mahmoud Agmi ID: 084029
Summer 2013
Preface
Advertising plays an important role in our life and it affects all of us directly by purchasing products or indirectly by changing the culture or our life styles. Nowadays we are exposed to more than 100 different advertisements per day about different services and products, and these considered products are local and international, this is because any company needs to demonstrate their market share do it by advertising.
We chose this topic because it’s one of the most important topics nowadays and advertising became an important part of our life as it is controlled by many multinational companies, these companies are European and American corporations. So therefore, this paper discusses the meaning of international advertising and how these corporations control the world through advertising. It is also to study how the advertisers and marketers of these corporations have used effectiveness in the message and by using it strongly they are able to convey people not only to purchase their products but to also change their culture. Regarding that people from different countries speak different languages and have different cultures, We Prove in the study how these companies succeeded in using certain advertising techniques internationally between different cultures and societies, moreover, in this paper we want to show the the purpose of international advertising and if it helps in selling products to achieve more profit, or by helping in realizing political influences and transferring indirect messages to the target audiences. So have these corporations in the developed countries really succeeded by using international advertising to control the
International Communication
The Effect of International Advertising on Developing Countries
Presented to
Dr Rabaa Abu Botain
Yasmin Mohamed Mostafa ID: 112369
Sayed Hamad ID: 103141
Mahmoud Agmi ID: 084029
Summer 2013
Preface
Advertising plays an important role in our life and it affects all of us directly by purchasing products or indirectly by changing the culture or our life styles. Nowadays we are exposed to more than 100 different advertisements per day about different services and products, and these considered products are local and international, this is because any company needs to demonstrate their market share do it by advertising.
We chose this topic because it’s one of the most important topics nowadays and advertising became an important part of our life as it is controlled by many multinational companies, these companies are European and American corporations. So therefore, this paper discusses the meaning of international advertising and how these corporations control the world through advertising. It is also to study how the advertisers and marketers of these corporations have used effectiveness in the message and by using it strongly they are able to convey people not only to purchase their products but to also change their culture. Regarding that people from different countries speak different languages and have different cultures, We Prove in the study how these companies succeeded in using certain advertising techniques internationally between different cultures and societies, moreover, in this paper we want to show the the purpose of international advertising and if it helps in selling products to achieve more profit, or by helping in realizing political influences and transferring indirect messages to the target audiences. So have these corporations in the developed countries really succeeded by using international advertising to control the