The Effect of Globalization on Fashion with Special Reference to the Impact of Japanese Designs on the European Scene

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ct Analyse the effect of ‘Globalization’ on fashion with special reference to the impact of
Japanese designs on the European scene.

The definition of globalisation is quite complex and extremely controversial. However globalization with reference to the fashion industry helps defines the development of what has been termed as „world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made possible by the exploitative mechanisms of globalization. The globalization of clothing manufacture, distribution, retailing online, and the global commodity advertising of both designer and high street brands, has impacted significantly on fashion and the way the industry operates. Alternatively the progress of the fashion industry through globalization can be defined by the political, economical, social, technological and cultural relations between countries.

Such relationships within the global fashion industry are questioned to whether or not the globalisation of fashion is becoming beneficial or harmful to developing and developed countries. The fashion industry of today is one of the best examples of the effects of globalisation and its implications. Fashion is now able to take its manufacturing abroad as a result of globalization making it possible for the European fashion industries to produce clothing at increasingly lower prices. This allows the high street prices, or the retail price of fashion to be so low that the consumer, the fashion industry and the media have branded the clothing as „fast fashion‟. The emerging trend that is „fast fashion‟ is considered to be disposable clothing, that isn‟t purchased for wear ability or long term fashion status.
Globalization has also enabled fashion to take its influences for new products and fashion designs from all over the world, through the means of international media. This can be seen significantly when studying the impact of Japanese designs on the European fashion

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