The Effect of Communication on Organisational Goal Attainment
TOPIC: THE EFFECT OF COMMUNICATION ON ORGANISATIONAL GOAL ATTAINMENT (A CASE STUDY ON DE UNITED FOOD INDUSTRIES LIMITED, NIGERIA)
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INTRODUCTION
In the 1960’s organizational communication shifted its primary focus from the applied aspect of communication in the organization, which involved mainly writing, speaking and persuasion to the broader role of communication in areas such as organizational behaviours and organizational theories (Barker and Angelopulo, 2006:14).
Since the inception of organizational communication in the 60’s, work has been done to develop it which then resulted in books being specifically written about organizational communication. As the organizational environment changes, there are more dynamic ways to deal with the challenges to ensure that the goal of the organization is achieved. For example, if an organization such as the DE UNITED FOODS INDUSTRIES LIMITED, the manufacturer of Indomie Noodles in Nigeria is faced with productivity challenges; downward communication is used to communicate the goals and the consequences for not achieving the goals.
The success of an organization depends on how well it designs its communication strategies to effectively communicate with internal and external stakeholders. The importance of information flow within an organization can result in high productivity and customer satisfaction. For example, if DE UNITED FOODS INDUSTRIES LIMITED enters to a productivity agreement of 30 Trailer cartons of Indomie per week with a client, employees must be informed about that agreement.
Communication in an organization is initiated at various levels which results in design of the message according to various audience needs, bearing in mind the channels through which the message travels and feedback to the sender. The different categories of employee levels will be taken
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INTRODUCTION
In the 1960’s organizational communication shifted its primary focus from the applied aspect of communication in the organization, which involved mainly writing, speaking and persuasion to the broader role of communication in areas such as organizational behaviours and organizational theories (Barker and Angelopulo, 2006:14).
Since the inception of organizational communication in the 60’s, work has been done to develop it which then resulted in books being specifically written about organizational communication. As the organizational environment changes, there are more dynamic ways to deal with the challenges to ensure that the goal of the organization is achieved. For example, if an organization such as the DE UNITED FOODS INDUSTRIES LIMITED, the manufacturer of Indomie Noodles in Nigeria is faced with productivity challenges; downward communication is used to communicate the goals and the consequences for not achieving the goals.
The success of an organization depends on how well it designs its communication strategies to effectively communicate with internal and external stakeholders. The importance of information flow within an organization can result in high productivity and customer satisfaction. For example, if DE UNITED FOODS INDUSTRIES LIMITED enters to a productivity agreement of 30 Trailer cartons of Indomie per week with a client, employees must be informed about that agreement.
Communication in an organization is initiated at various levels which results in design of the message according to various audience needs, bearing in mind the channels through which the message travels and feedback to the sender. The different categories of employee levels will be taken