The Effect of Coca-Cola Advertising

Topics: Coca-Cola, Soft drink, The Coca-Cola Company Pages: 4 (1081 words) Published: May 30, 2012
The Effect of Coca-Cola Advertising

Introduction: Statistics indicate that obesity and other lifestyle diseases are becoming a major concern in the Australian community. The Government has discussed several actions to reduce these health issues as there could be several reasons for this happening. However, television advertising of junk food has been identified as a key contributor to the increasing prevalence of these conditions and is something that needs to be dealt with. Coca-Cola is a carbonated soft drink sold in many restaurants, stores and vending machines in more than 200 countries around the world. The health implications are becoming greater as a higher amount of people consume this product.

Section 1:

The purpose of this report is to analyse and evaluate the impact of Coca-Cola advertising on the health of the community. This report will identify and critically analyse the nutritional content of the Coca-Cola product in order to make recommendations to the Minister of Health to reduce potential health consequences for the targeted audience.

Section 2:

The nutritional value of this chosen drink is not very high. This report addressed the popular advertisement by the Coca-Cola Company, who promoted their original coca cola drink to young adults and teenagers; encouraging them to drink their beverage in the summer. The nutritional value of this drink is not very high. With a total of 180KJ per 100ml, coke is exceedingly high in kilojoules. To simply show comparisons, the recommended daily KJ intake for an average teenager is approximately 8200 (K. Baker, 2010). Despite the fact that this drink is fairly high in KJ, not surprisingly, it does not provide a long energy period for a drinker of any age. To put into context, an average 340ml can of coca cola contains 145 calories and over 45g of sugar. Per 100ml, the drink contains 10.6g of both Sugars and Carbohydrates, and 10mg of sodium (Food Watchers, 2010). This nutritional analysis proves...
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