THE EFFECT OF ADVERTISING ON CONSUMER BEHAVIOUR
KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
INSTITUTE OF DISTANCE LEARNING
THE EFFECT OF ADVERTISING ON CONSUMER BEHAVIOUR: A CASE
STUDY OF MTN GHANA
BY
GEORGE KWESI NARTEY (B.A)
A THESIS PRESENTED TO THE INSTITUTE OF DISTANCE LEARNING,
KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY,
KUMASI, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
THE AWARD OF THE COMMONWEALTH EXECUTIVE MASTERS IN
BUSINESSADMINISTRATION (CEMBA) DEGREE
MAY, 2010
1
CERTIFICATION
I hereby declare that this submission is my own work towards the
Commonwealth Executive Masters of Business Administration (CEMBA) and that, to the best of my knowledge, neither contains materials previously published by another person nor materials which has been accepted for the award of any other degree of the university, except where due acknowledgement has been made in the text.
……………………
George Kwesi Nartey
PG2054908/20090468
Signature
(……………)
Date
Certified by
……………………
Mr. Samuel Kwesi Enninful
(Supervisor)
Signature
(……………)
Date
Certified by
…………………….
Prof. Dontwi
HOD
Signature
2
(………….)
Date
DEDICATION
This work is dedicated, with love, to the following personalities:My mother,
Helena Mormordey Effer Teye Nartey, My father, Mr. John Kweku Nartey And Uncle,
Mr. B.K Adipah formally of Ghana Education Service, Curriculum Research
Development Division, Accra.
3
ACKNOWLEDGEMENT
I am most grateful to the Almighty God; through whose providence and faithful guidance I have been able reach this level of my academic career to produce this work. My special thanks and profound gratitude go to my supervisor Mr. Samuel kwasi Enninful, who is a lecturer at institute of Distance Learning, KNUST. I also wish to express my heartfelt and sincere appreciation to my colleague, Rita Serwaa Asomaning and Winfred kingsley Afful for their assistance and in providing all the useful material which helped to shape my
INSTITUTE OF DISTANCE LEARNING
THE EFFECT OF ADVERTISING ON CONSUMER BEHAVIOUR: A CASE
STUDY OF MTN GHANA
BY
GEORGE KWESI NARTEY (B.A)
A THESIS PRESENTED TO THE INSTITUTE OF DISTANCE LEARNING,
KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY,
KUMASI, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
THE AWARD OF THE COMMONWEALTH EXECUTIVE MASTERS IN
BUSINESSADMINISTRATION (CEMBA) DEGREE
MAY, 2010
1
CERTIFICATION
I hereby declare that this submission is my own work towards the
Commonwealth Executive Masters of Business Administration (CEMBA) and that, to the best of my knowledge, neither contains materials previously published by another person nor materials which has been accepted for the award of any other degree of the university, except where due acknowledgement has been made in the text.
……………………
George Kwesi Nartey
PG2054908/20090468
Signature
(……………)
Date
Certified by
……………………
Mr. Samuel Kwesi Enninful
(Supervisor)
Signature
(……………)
Date
Certified by
…………………….
Prof. Dontwi
HOD
Signature
2
(………….)
Date
DEDICATION
This work is dedicated, with love, to the following personalities:My mother,
Helena Mormordey Effer Teye Nartey, My father, Mr. John Kweku Nartey And Uncle,
Mr. B.K Adipah formally of Ghana Education Service, Curriculum Research
Development Division, Accra.
3
ACKNOWLEDGEMENT
I am most grateful to the Almighty God; through whose providence and faithful guidance I have been able reach this level of my academic career to produce this work. My special thanks and profound gratitude go to my supervisor Mr. Samuel kwasi Enninful, who is a lecturer at institute of Distance Learning, KNUST. I also wish to express my heartfelt and sincere appreciation to my colleague, Rita Serwaa Asomaning and Winfred kingsley Afful for their assistance and in providing all the useful material which helped to shape my