The Economic Impact of Special Events: a Case Study of the Mother City Queer Project (Cape Town)
THE ECONOMIC IMPACT OF SPECIAL EVENTS: A CASE STUDY OF THE MOTHER CITY QUEER PROJECT (MCQP) 2009 by CHRISTIAAN HATTINGH Dissertation submitted in fulfilment of the requirements of the degree Magister Technologiae: Tourism and Hospitality Management in the Department of Tourism and Events of the Faculty of Management Sciences at the Cape Peninsula University of Technology Supervisor: Professor JP Spencer Co-supervisor: Ms E Venske Cape Town Date submitted: May 2011
CPUT Copyright Information The dissertation may not be published either in part (in scholarly, scientific or technical journals), or as a whole (as a monograph), unless permission has been obtained from the university
DECLARATION
I, Christiaan Hattingh, ID: 8606275004089, declare that the contents of this dissertation represent my own unaided work, and that the dissertation has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the Cape Peninsula University of Technology.
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ABSTRACT
Cape Town, which is known as the Mother City of South Africa, is regarded as one of the most beautiful cities in the world: -‘heaven at the tip of Africa’, and was voted by the premier gay travel guide, Spartacus International Gay Guide, as one of the top five gay travel destinations in the world. The well-publicised myth of gays as DINKs who need somewhere to spend their above average disposable income has led to the vigorous courting of the gay niche by a variety of organisations that seek new markets. However, South Africa, an emerging destination, is merely beginning to understand niche markets. The research was motivated by limited market intelligence about the economic impact and changes in inbound niche markets, especially with regard to the gay market in Cape Town. In order for Cape Town to remain successful in attracting the international gay market, Cape Town’s tourism planners,
CPUT Copyright Information The dissertation may not be published either in part (in scholarly, scientific or technical journals), or as a whole (as a monograph), unless permission has been obtained from the university
DECLARATION
I, Christiaan Hattingh, ID: 8606275004089, declare that the contents of this dissertation represent my own unaided work, and that the dissertation has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the Cape Peninsula University of Technology.
Signed
Date
i
ABSTRACT
Cape Town, which is known as the Mother City of South Africa, is regarded as one of the most beautiful cities in the world: -‘heaven at the tip of Africa’, and was voted by the premier gay travel guide, Spartacus International Gay Guide, as one of the top five gay travel destinations in the world. The well-publicised myth of gays as DINKs who need somewhere to spend their above average disposable income has led to the vigorous courting of the gay niche by a variety of organisations that seek new markets. However, South Africa, an emerging destination, is merely beginning to understand niche markets. The research was motivated by limited market intelligence about the economic impact and changes in inbound niche markets, especially with regard to the gay market in Cape Town. In order for Cape Town to remain successful in attracting the international gay market, Cape Town’s tourism planners,
References: 137 Cape Town Tourism, 2010 140 http://www.mg.co.za/printformat/single/1999-06-18-sas-middle-class-pink-currency [Accessed: 20 April, 2009]