The Driving Forces Behind The Future Strategy: Compsis

Introduction
Strategic choices is the act of understanding the underlining pillars guiding the future strategy in creating a strategic option for evaluation and selecting from among them. In this case study, I am going to discuss the strategic choices available for Compsis, the driving forces behind their choices, the impact their current financial status would have on their decision, and the types of services they are best at providing, international business successes, failures and what causes them and lastly the market available for Compsis.
Compsis is a technology company established in 1989 by engineers from the Brazilian aircraft industry Embraer, based in Sao Jose dos Campos. At first, the engineers launched their expertise on developing
They did not only stop in the Brazilian SICAT business, they also launched their new product lines called SICAT 4 into Australia’s toll plaza by collaborating with Philips, an American base technology firm. There was a great success in the collaboration, although Compsis had to send one of their employees to Australia for months to train the operators on how to use their software, but it worth the shot but not for long as Philips was acquired by Tyco and they lost interest in toll
I think they should launch into the Argentina, due to the fact that they have a dense population, has 2.7 million motor vehicle in the metropolitan areas and in need of new standards and technology for increased usability and connection. They could find market in Chile too, with population of 4.1 million and 1.5 million has motor vehicle, in need of upgraded ETC system and a new system with interoperability. By moving to these markets, Compsis will be able to relieve their dependency on Brazilian market, allow them to operate in the same industries they excel in and transfer their core products to new markets in countries similar to their