The Disruptive Technology

Disruptive technology is any new thing, or innovative that helps produces a fresh market, causing disruption in an existing market. Disruptive technology is something that shakes up the current situation or trend in the industry. Disruptive technology can cause a shift of leadership in the industry. An example of disruptive technology would be the Google Glass. With the Google Glass, consumers were able to communicate with the Internet via natural language voice commands.
The principles behind disruptive technology are determine whether the technology is disruptive or sustaining, define the strategic significance, locate the initial market and keep the disruptive organization independent. The first principle is to inspect internal differences over developing new products or technologies; disagreements between marketing, financial, and technical personnel usually signify an opportunity that should be explored. The next principle would be to observe the strategic significance by asking the right people the right questions. Then, locate the initial market, determining the market for the technology-who would be the targeted audience? The 4th principle would be to place responsibility for building a disruptive technology, creating small teams distant from mainstream organizations. The last principle would be to keep the disruptive organization independent to focus dominating emergence markets. Technology can be determined as disruptive when it introduces a product that is very different from mainstream products that are currently in the industry. Companies have been equipped with the method to spot and foster disruptive technologies. With the success of a disruptive technology, consumers will embrace the “creative destruction”. It is considered a “creative destruction” because with the creative aspect it brings something fresh into the industry. It is considered destruction, because it shakes up the current trends in the industry and possibly forces a new leader.