Preview

The Deceptive Use Of Words In Chevrolet's Advertising

Satisfactory Essays
Open Document
Open Document
71 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Deceptive Use Of Words In Chevrolet's Advertising
Chevrolet's ad is very deceptive, because it uses words like reliable and creating that false need with one assertion and a misleading image. Words are very powerful especially if they are inserted in the the right place. This ad did it used convincing words that brought out why this brand is the “best”. Before going out to buy something because a commercial/ad that had very “righteous” words think more than twice.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Summary Of Jib Fowles Advertising's Fifteen Basic Appeals
    • 526 Words
    • 3 Pages

    Summary Of Jib Fowles Advertising's Fifteen Basic Appeals

    Fowles believes that by “…picturing states of being that individuals yearn for” advertisers can grasp the attention of people (Fowles 552). Over the past 50 years Chevy has used appeals such as the need for sex, the need for aesthetic sensation, and the need for affiliation to get the people to buy their top sports car, the Corvette. With the Corvette being a popular sports car, Chevrolet had to bring the sex appeal into the…

    • 526 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Appeals Activity Analysis
    • 1116 Words
    • 5 Pages

    Appeals Activity Analysis

    I would say that this commercial was made for a sympathetic audience. Watching it for “Chevy Guys” they will feel for their Chevy’s and probably feel that they are just like the father in the commercial. They would do anything to keep their Chevy running and in the family. This commercial absolutely uses pathos appeal to speak to its audience. When the father looks at a picture of him, his dad and the truck he thinks of all the memories made with this truck and then thinks of all the memories he will make with this truck and his own son. This is a very heartfelt moment and you would be considered soulless if this moment did not tug on your heart strings. To conclude this first part of my Appeals Activity I would say this commercial’s argument is very persuasive. The commercial really tugs at your heart and ties in the sentimental value that we all have with something in our life. This commercial will really speak to true “Chevy Guys” that can recall all of the memories they have with their own Chevy. In the end, I found this to be one of the better commercials I have seen in awhile and would not change much as I felt the message and way it was delivered really hits…

    • 1116 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Analysis: The Chevy Runs Deep Commercial
    • 222 Words
    • 1 Page

    Analysis: The Chevy Runs Deep Commercial

    The Chevy Runs Deep commercial evokes ethos in the viewer due it playing on the emotions and fostering a sense of nostalgia within the audience. The sad music coupled with the opening shot of the man’s worried face primes the audience for a sympathetic emotional reaction. Despite the commercial only being a minute long it tells a complete story that pulls on the heart-strings of the middle America demographic that Chevy is aiming at. The imagery throughout has a distinctly Americana feeling to it. The careworn denim jacket has working class ties while the washed out coloring combined with what appears to be a mom and pop mechanic shop would definitely tug on many people’s sense of nostalgia that adding the moment where the man finds the photograph…

    • 222 Words
    • 1 Page
    Good Essays
    Read More
  • Satisfactory Essays

    PHI445 Week2 Discussion 1
    • 488 Words
    • 2 Pages

    PHI445 Week2 Discussion 1

    In advertising today, there are many misconceptions and falsity in advertisements. We are exposed to countless commercial messages every day persuading us to buy brand name products, creating images for us to adopt, and convincing us that we need and want more. Because of this, it's important for us to carefully examine ads to determine exactly what they are saying. Advertisements can be very misleading and it is not fair to the consumer. Advertisers will make claims about their product or service to convince the consumer because consumers are influenced by advertisements urging them to purchase products that they may or may not need or want. While many of these advertisements honestly inform and educate consumers, some are false, deceptive, and even illegal.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Hyperbole In Tabasco Advertisements
    • 283 Words
    • 2 Pages

    Hyperbole In Tabasco Advertisements

    The picture below represents a commercial of a very famous tabasco made by the brand McIllhenny. They are 3 different rhetorical operations occurring in this commercial, an Antithesis in the Reversal operation, a Hyperbole in the Substitution and both Metaphor and Resonance in the Destabilization operation (see appendix 1).…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Chevy Truck Video Analysis
    • 335 Words
    • 2 Pages

    Chevy Truck Video Analysis

    I found this advertisement to be very persuasive, even though I don't buy General Motors products. I found myself wanting an old, reliable truck, a truck I could depend on, a truck once owned by my dad. In reviewing this video several times, I find the execution to be spot on. If I were to change anything, it would have been the weather. I think an overcast day, with a light rain would have brought another layer to the emotion, especially at the end, when the family leaves the shop on foot. If it was raining, and the family were under an umbrella, it would have emphasized their commitment to fixing the truck, no matter how they might be…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Essay
    • 564 Words
    • 3 Pages

    Essay

    I believe this was an effective and persuasive commercial for a number of reasons. First of all the Ethos of the commercial held credibility within the company of Chevy itself because it is a well known and has been around for a long time. Technically it may not have had a lot of Logos because it was set after the apocalypse, but it used the apocalypse to show Pathos of being able to survive something such as that and last. Also it was clever to have it set for the year of the Mayan Apocalypse that a lot amount of people are work up about. The music played throughout the commercial also appealed to the…

    • 564 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Logical Fallacies In Advertising
    • 384 Words
    • 2 Pages

    Logical Fallacies In Advertising

    Logical fallacies are everywhere and are committed by everyone. These fallacies are committed by even people you trust such as politicians, doctors, and even teachers. In the logical fallacy below, the billboard is trying to convince the reader that any atheist is also trying to bring America into another civil war.…

    • 384 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Rhetoric In Mcdonald's Advertising
    • 271 Words
    • 2 Pages

    Rhetoric In Mcdonald's Advertising

    McDonald’s has been open since April 15,1955. McDonald’s is one of those go to fast food places that pop in mind when you don’t have dinner ready. Most people have been there at least once. McDonald’s advertises mainly through billboards, and commercials on television. The billboards make you think that they have fresh tomatoes and lettuce on their burgers, and fresh apples in the kids meals, and everything is served to you with speed and quality.…

    • 271 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Comparative Analysis
    • 754 Words
    • 4 Pages

    Comparative Analysis

    Cars are one of the most important luxuries of today’s generation. We see car advertisements in magazines, on billboards and on television every single day. Specific ads talk about which brand of cars are bigger, stronger and better on gas mileage and also talking about which cars are stronger, smoother and more luxurious. The Toyota and the Jeep are two huge brands in automotive today. Both ads can be seen in magazines all over the world. The Toyota Tundra ad can be found in Field & Stream Magazine while the Jeep Compass can be found in Men’s Health Magazine. The Toyota Tundra ad and the Jeep Compass ad are similar in numerous ways. Each vehicle is placed appropriately on the page so they’re impossible to miss and catch the reader’s attention. They are both metaphorically described in bold lettering. Both ads have different and unique backgrounds to make the vehicles stand out. Advertising is a way to attract the public’s attention, which in this case, the Toyota Tundra ad probably wants to attract people who need a heavy duty and powerful vehicle. The Jeep Compass ad probably wants to attract free living city dwellers.…

    • 754 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Visual Rhetoric In Advertising
    • 353 Words
    • 2 Pages

    Visual Rhetoric In Advertising

    Visual rhetoric, in the past, was used to spark an emotion about a particular crisis that was occurring during the time the ad was made. While this still happens today, it is more on a digital basis. Today we are more sensitive; we get offended way to easy. This was obviously not the case back when propaganda was in its prime back in during World War Two. An appeal to the audience sense of emotion is crucial in these forms of propaganda. For Example, in the “Wanted! For murder” poster was intended for a thick-skinned audience. The message of warning civilians not to spread information on troop movement is quite simple. However, it is portrayed in a scary way, bringing up to instance of murder. By making 1940’s Americans look at the topic as…

    • 353 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Chevy Runs Deep Analysis
    • 690 Words
    • 3 Pages

    Chevy Runs Deep Analysis

    “This trucks older than you” declares the mechanic in the 2011 Chevy Runs Deep commercial. Communicating the central message of this text that Chevy indeed “Runs Deep” judging by the many years the family depicted in the commercial has had this worn out truck. It is easy to see that the makers of this short image are appealing to the “All American” truck lover. As an audience member, I feel pretty neutral about this particular video clip. I did not find the argument persuasive because I am not a truck driver or fan and really have no interest in them or in the Chevy brand. For these reasons I had a hard time connecting with the emotion behind it and the feelings of brand loyalty they were attempting to evoke. With that said, this was clearly…

    • 690 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sex, Lies, and Advertising
    • 471 Words
    • 2 Pages

    Sex, Lies, and Advertising

    We live in a society where women are expected to behave in different ways than men do. But, how do we learn to act according to our given gender? Most guys like playing football, drinking beer, and cars; while women tend to enjoy make-up, shopping, and jewelry. Parents, family and peers play a huge part in the discovery undoubtedly, but the media tends to be an even more influential means of learning role expectations. In particular, there are tons of stereotypes being represented during a television commercial.…

    • 471 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    A Rhetorical Analysis Of Beauty Advertisements
    • 1001 Words
    • 5 Pages

    A Rhetorical Analysis Of Beauty Advertisements

    Imagine Michael Jordan walking down a busy street wearing a new pair of Nike shoes, holding a Pepsi in his left hand. He is grasping an Iphone 7 in his right hand, jamming out to some tunes with Sony headphones enveloping his ears. Citizens along the road acknowledge his existence, noticing how “cool” he seems with his “cool” items, heeding the name brands that Michael Jordan seemingly supports. Celebrities are popular, therefore what they advertise is simply and utterly awesome, right? Perhaps...However, this is a type of propaganda that companies use to promote their products. Too easily, consumers follow the examples of popular celebrities as they feel more comfortable purchasing something that someone well known is promoting. Donna Woolfolk…

    • 1001 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Fallacies in a commercial
    • 717 Words
    • 3 Pages

    Fallacies in a commercial

    In political races in the United States logical fallacies are a staple in political ads. The 2012 election was no exception to this convention, especially being true in an advertisement with ex-steel plant worker Joe Soptic, speaking in Obama-affiliated Political Action Committee Priorities. The advertisement included many logical fallacies to argue against the Romney campaign. Those include post hoc reasoning, ad hominem, and slippery slope.…

    • 717 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics