The Customer Satisfaction Reseach of Winnyinaung Tea House

Topics: Tea, Tea culture, Tea ceremony Pages: 15 (4569 words) Published: August 5, 2013
The customer satisfaction of Win Nyi Naung Teahouse
Content Terms of References2
Body of the Report3
Appendices 16

Terms of references
Purpose – This report aims to identify the differences and mismatches between service provider and customers, and analysis the problems with theoretical framework. Problem statement- Level of customer satisfaction is very perform an important role in a business, as well as in restaurant industry because satisfied customers are most likely to be loyal and to make repeat orders and to use a wide range of service offered by a business. Introduction

General context
Tea culture is rather broad and diversified. It can be defined by the way tea is made and consumed, people’s behaviours with tea. It also means lifestyle and social process of learning, planting. Tea house can be defined as a part of culture and there has been developed many tea houses in everywhere. In Myanmar, tea culture is very popular. There are various kinds of tea culture in Myanmar: not only drink tea dry (lahpet chauk) _ plain or crude tea but eat as pickled tea (laphet) served with various accompaniments, is drunk. It is the national drink. Tea sweetened with milk and sugar was introduced by Indian and become one of Myanmar favourites. Teashops are important and integral part of daily life in Myanamr. Almost in everywhere from the smallest village to major cities, tea house can be seen. There are many teashops in Yangon. The streets are filled with numerous tea-shops and most are situated in the platform. Surprisingly, most of them are filled up with customers. These are the places where friends can meet, business is done and news and tips are exchanged. Not only young men but women and families enjoy sitting at the teashop and having breakfast. The local latest news can be heard by sitting at a tea shop for a few moments. The most crowded times are from 7 AM to 10 AM and 6 PM to 10 PM. People want to enjoy a cup of tea before they start their daily work. In teashop normally, everything for breakfast are served; tea, coffee; fried rice, diverse range of cream cake from snacks to Chinese fried bread sticks and steamed buns to Indian bread and samosas. Green tea is customarily the first thing to be served free of charge as soon as a customer sits down at a table in all tea shops. Win Nyi Naung is the tea house in Yangon, the capital city of Myanmar. It is the family business and small tea house. It has been established since 2006, with the financial help by his brother. The owner has over 20-year waiter’s experience. So, this business seems to be very familiar to him. He has already researched the advantages and weakness of the market, such as choosing location and menu carefully. Research Method

In this report, detail information about customer’s expectation in the service delivery process is going to be collected. Survey method is being used. Mail questionnaires are used to collect data and information by Mixed of qualitative and quantitative method. The Different question to the tea house manager (owner) and customer satisfaction questions to 25 customers were asked. I arranged a friend to act as a research assistant to distribute the questionnaires on my behalf because it was not possible to visit Myanmar to carry out the study. Moreover, it was a better way to ensure the survey was carried out effectively. If I had sent the questionnaires to the manager, they may have been very busy and not remembered to give out enough questionnaires. Body of the report

History background of Win Nyi Naung Tea House
It has been established since 2006, with the financial help by his brother. The owner has over 20-year waiter’s experience. So, this business seems to be very familiar to him. He has...

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