“The Customer Preferences with regard to the Retail Loan schemes”
A CASE STUDY OF
DEVELOPMENT CREDIT BANK
ALL INDIA MANAGEMENT ASSOCIATION – CENTRE
FOR MANAGEMENT EDUCATION
MANAGEMENT HOUSE, 14 INSTITUTIONAL AREAS,
LODHI ROAD, NEW DELHI – 110003
SYNOPSIS CONTROL NO: 1326
REGISTRATION NO: 800220448
AREA SALES MANAGER
FOR THE PARTIAL FULFILMENT OF
POST GRDUATE & DIPLOMA IN MANAGEMENT
The satiation and euphonies that accompany the successful completion of the task would be incomplete without the mention on of the people who made it possible because success is an optimal of hardwork, reseverance, missionary zeal, steadfast determination and most of all encouraging guidance. Therefore with immense pleasure &acknowledge all those people whose guidance and encouragement served as a platform for success.
I feel it’s my privilege to place on record warm salutation to DEVELOPMENT CREDIT BANK, BANGALORE and ALLIANCE BUSINESS ACADEMY, Bangalore who gave me opportunity to work on this project.
I sincerely thank Mr.P.M.Mohan as my project guide and for his cooperation .I would like to give utmost gratitude to him, without whose guidance, this project would not have been a reality.
I want to place my warm salutation to my beloved parents /friends who motivated me towards this project.
Finally I express my sincere gratitude to all those who directly/indirectly helped me in this project.
I here by declare that this project entitled “THE CUSTOMER PREFERENCES WITH REGARD TO THE RETAIL LOAN SCHEMES” is a record independent research work carried out by me under the guidance and supervision of Mr.P.M.MOHAN during the academic year 2002-2004
I also declare this dissertation report has not been submitted at any time to any other university or institute for award of