The Current Development and Impact of Free Newspapers in China.

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Topics: Newspaper, Hong Kong
Free newspaper in China
With the development of technology and economy in major cities in China, the city’s RRT(Rail rapid transit) is experiencing an unprecedented growth and progress. Metro as the city’s RRT, is playing a significant role in the development of urban transportation. At the same time, Metro also plays a unique role in culture development as the culture carrier in the city. It is obvious that in modern cities, the number of metro passengers are surging, which indicates that the power of spreading can provide a good opportunity for the growth of media. The rapid growth of RRT creates a great potential and vast development for the city’s business and culture.

In the age of timeliness and demand for information, the media plays a crucial role in informing the public. Against the background, the free circulation tabloid makes its first appearance in China. These tabloids are advertising vehicles that contains news. The content is easy to read in minutes. Metro Express came onto the scene on March 16, 2004, published by journalism group of Liberation Daily, marks the birth of China’s free newspaper. In 2006, Oct.8th, The tabloid Guangzhou Metro Daily, published by Guangzhou Daily Press Group and Guangzhou Metro Corp, carries 24 colour pages with news, consumption information and supplements. In 2010, Dec.8th, the signing ceremony was held by Shenzhen Press Group and Shenzhen Metro Gorp, it means that the first free newspaper in Shenzhen-8 in the morning is born. Besides, Until 2011, Hong Kong has its 5th free newspaper-Sharp Daily on the market,, the other four are Metro Daily, Headline Daily, am730 and Skypost. The Sharp Daily, First day issue 0.8 million copies with plans to reach 1 million readers daily, is planning to excel Headline Daily.

The development of free newspaper in China ushered a new era in newspaper industry. It has a vast market space and adapts to today’s publishing environment. Free newspaper has an unparalleled advantage in



References: [1]Free Newspaper Launched in Guangzhou China Daily October 2, 2006 [2]City 's sixth free newspaper hits the street China Daily (HK Edition) September 20, 2011 [4]Free newspaper focus on the new generation Wangying Media Observer , 2006

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