The Cosmetics and Toiletries Industry
The Cosmetics and Toiletries Industry
Product Coverage
The Cosmetics and Toiletries Industry has a wide array of products which can be determined as of the following:
Baby care;
Bath and shower products;
Colour cosmetics;
Deodorants;
Depilatories;
Fragrances;
Hair care;
Men 's grooming products;
Oral hygiene;
Premium cosmetics;
Skin care;
Sun care
The Cosmetics and Toiletries Industry in the Philippines
The Industry as a Whole
The Philippines is a country wherein its citizens are spending part of their earnings in personal hygiene and in making themselves look-good. With the massive media campaigns (commercials, ads, sponsorships) made by their favorite celebrities whom Filipinos admire/ idolize so much, the cosmetics and toiletries industry in the country has a really good potential.
In the past years, the overall performance of cosmetics and toiletries was hindered by several reasons such as the political wars and the Philippines ' weak economic situation. Consumers have nothing to do but to be a little bit tight on their spending in order to survive. The performance of the industry therefore stayed stable at par value growth.
Obviously, the products that consumers buy a lot (popular) are bath and shower products, oral hygiene, skin care, baby care and perfume products. But in the past years, with the wide array of products in the cosmetics and toiletries industry in the Philippines and with the rising consumer awareness and interest, both skin care and depilatories (hair removal/wax) products were asked and sought more by the consumers.
In summary, in order for the consumers to have all the cosmetics and toiletries product that they wanted to, they started to shift and buy their personal care products on much cheaper brands or to smaller packaging sizes which are offered by the manufacturers. The shift to cheaper brands has in fact contributed to the slowdown in value growth of several cosmetics and toiletries
Product Coverage
The Cosmetics and Toiletries Industry has a wide array of products which can be determined as of the following:
Baby care;
Bath and shower products;
Colour cosmetics;
Deodorants;
Depilatories;
Fragrances;
Hair care;
Men 's grooming products;
Oral hygiene;
Premium cosmetics;
Skin care;
Sun care
The Cosmetics and Toiletries Industry in the Philippines
The Industry as a Whole
The Philippines is a country wherein its citizens are spending part of their earnings in personal hygiene and in making themselves look-good. With the massive media campaigns (commercials, ads, sponsorships) made by their favorite celebrities whom Filipinos admire/ idolize so much, the cosmetics and toiletries industry in the country has a really good potential.
In the past years, the overall performance of cosmetics and toiletries was hindered by several reasons such as the political wars and the Philippines ' weak economic situation. Consumers have nothing to do but to be a little bit tight on their spending in order to survive. The performance of the industry therefore stayed stable at par value growth.
Obviously, the products that consumers buy a lot (popular) are bath and shower products, oral hygiene, skin care, baby care and perfume products. But in the past years, with the wide array of products in the cosmetics and toiletries industry in the Philippines and with the rising consumer awareness and interest, both skin care and depilatories (hair removal/wax) products were asked and sought more by the consumers.
In summary, in order for the consumers to have all the cosmetics and toiletries product that they wanted to, they started to shift and buy their personal care products on much cheaper brands or to smaller packaging sizes which are offered by the manufacturers. The shift to cheaper brands has in fact contributed to the slowdown in value growth of several cosmetics and toiletries
References: Cosmetics and Toiletries in the Philippines (May 2006). Retrieved June 20, 2007. http://www.euromonitor.com/Cosmetics_and_Toiletries_in_the_Philippines#exec