The Consumer Buying Model: 2011 Ford Fusion Summary
The Consumer Buying Model: 2011 Ford Fusion
Introduction:
One of the most exciting times of a young consumer’s life is when they decide to buy their first car, most people are looking for speed, style, and speakers. However, in the view of a more experienced driver, they may look for price, mileage, and efficiency. The latter is the case with our group member Kylan’s purchase of a Ford Fusion after his previous car was stolen. To make this purchase, he had to work through the Consumer Buying Model which starts with problem recognition then continues through to information search, evaluation of alternatives, purchasing, and finally the post-purchase evaluation. Kylan chose the 2011 Ford Fusion not only because of its price, mileage, and efficiency, but, as well as Fords competitive advantage and mission statement over other reputable companies. Which states that “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership,” (“Company”).
Problem Recognition: Going through the process of buying a new car isn’t always the easiest thing to do. When searching for a new car, the consumer must factor in what will be beneficial in the end, and if the …show more content…
In Kylan’s case, even with his lack of buyer’s remorse, he would not explicitly return to Ford. However, “If it came down to it for a reliable non-exotic car I wouldn’t mind going with Ford again.” Meaning that if there was another American car company in business the next time he went to buy a car, he would think about the reputation of that company in his decision of buying that car. The status of a company may put a competitive advantage, or disadvantage, of that company over
Introduction:
One of the most exciting times of a young consumer’s life is when they decide to buy their first car, most people are looking for speed, style, and speakers. However, in the view of a more experienced driver, they may look for price, mileage, and efficiency. The latter is the case with our group member Kylan’s purchase of a Ford Fusion after his previous car was stolen. To make this purchase, he had to work through the Consumer Buying Model which starts with problem recognition then continues through to information search, evaluation of alternatives, purchasing, and finally the post-purchase evaluation. Kylan chose the 2011 Ford Fusion not only because of its price, mileage, and efficiency, but, as well as Fords competitive advantage and mission statement over other reputable companies. Which states that “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership,” (“Company”).
Problem Recognition: Going through the process of buying a new car isn’t always the easiest thing to do. When searching for a new car, the consumer must factor in what will be beneficial in the end, and if the …show more content…
In Kylan’s case, even with his lack of buyer’s remorse, he would not explicitly return to Ford. However, “If it came down to it for a reliable non-exotic car I wouldn’t mind going with Ford again.” Meaning that if there was another American car company in business the next time he went to buy a car, he would think about the reputation of that company in his decision of buying that car. The status of a company may put a competitive advantage, or disadvantage, of that company over