Preview

The Confident Years, 1953-1964: What's Good For General Motors

Good Essays
Open Document
Open Document
901 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Confident Years, 1953-1964: What's Good For General Motors
The Confident Years, 1953-1964 Lecture/Reading Notes 1 (p. 324-330) I. A Decade of Affluence A. What’s Good for General Motors 1. New Republicanism Satisfied with postwar America, Eisenhower accepted much of the New Deal but saw _________________________________. Eisenhower’s first secretary of defense, “Engine Charlie” Wilson, had headed General Motors. At his Senate confirmation hearing, he proclaimed, “For years, I thought what ___________________________ was good for General Motors and vice versa.” 2. The impact of a booming economy Automobile production, on which _______________________________, neared 8 million vehicles per year in the mid-1950s; less than _________ of new car sales were imports. Average wages rose faster than consumer prices in __________________ ____________ between 1953 and 1964. Industrial cities offered members of _____________________ factory jobs at wages that could _______________________. However, there were never enough family-wage jobs for all of the African-American and Latino workers who continued to move to ____________ and _______________ cities. To cut costs and accelerate Native American assimilation, Congress pushed the _____________________________ between 1954 and 1962. Termination cut thousands of Indians adrift from the ________________ _________________. B. Reshaping Urban America 1. Urban Renewal …show more content…
3. David Riesman Other critics targeted the alienating effects of __________________ and the ________________ of homogeneous suburbs. Sociologist David Riesman saw suburbia as the home of “other-directed” individuals who ___________________________. 4. The Housing Act of 1949Betty Friedan’s The Feminine Mystique In 1963, Betty Friedan’s book The Feminine Mystique followed numerous articles in McCall’s, Redbook, and the Ladies’ Home Journal about the _________________________________ who were expected to find total satisfaction in

You May Also Find These Documents Helpful

  • Good Essays

    Thus, in an attempt to further promote equal opportunity between men and women, a second wave of feminism emerged between 1968 and the 1980’s, which can be best characterized by women’s refusal to acclimate to society’s rigid belief of what an ideal woman should be or act like (Mancia, Class, 12/2). This problem is perfectly illustrated in the Feminine Mystique, written by Betty Friedan, in which Friedan discussed the unhappiness of many young women in the 1950’s and early 1960’s despite many of them being married and having children, living the life a woman is “supposed” to have. Furthermore, Friedan complained of young women who were being taught that “truly feminine women do not want careers, higher education, political rights” (Friedan, p. 271). Instead, they were being taught that it was a woman’s “job” to essentially be a housewife (i.e. stay home, clean the house, make food for her family, take care of the kids, etc...) (Friedan, p. 273). However, Friedan largely opposed this view and believed that it embodied the false prototypical stereotype about women. Rather, Friedan believed that a truly feminine woman would do just the exact opposite and does aim for a career, higher education, and political rights in the same way that a man would (Mancia, Class,…

    • 738 Words
    • 3 Pages
    Good Essays
  • Good Essays

    With the first World War, we saw a mass migration of diverse individual’s progress to the North in search of new opportunities. Given the large number of U.S soldiers who were in active service and the “defense boom,” there were a great number of labor opportunities available in the industrial division. Prospects which, ultimately, culminated during the homecoming of U.S Soldiers, causing an economic decline which soon enflamed, as the U.S dealt with yet another catastrophe, the Great Depression. A misfortune that disadvantaged African Americans relentlessly, as opposed to white Americans, as they continued to encounter injustices that had only intensified since the Great Depression. The onset of World War II, brought another “defense boom” that allowed Detroit to lead “the nation in [an] economic escape from the Great Depression” presenting various employment opportunities in the industrial division once again (19).…

    • 285 Words
    • 2 Pages
    Good Essays
  • Good Essays

    After the end of the World War II, the United States of America experienced a lot of boom in its economy. It is estimated that the period of the 1950s is when the US economy grew in more than double its original gross domestic value of $200 billion to over $500 billion. The economy general developed by 37% amid the 1950s. Toward the end of the decade, the Middle American family had 30% more acquiring power than during the starting. The expansion, which had wreaked devastation on the economy instantly after World War II, was insignificant, to some extent on account of Eisenhower's diligent endeavors to adjust the government spending plan ("The 1950S - Facts & Summary - HISTORY.Com" N.p).…

    • 357 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Page, Smith. The Rise of Industrial America: A People’s History of the Post Reconstruction Era…

    • 999 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Most men didn’t want women to be anything more than housewives, as they had been for years.While most women wanted the freedom to control their careers, bodies, and families.A majority of women felt that the peaceful days of the fifties transferred to the revolutionary days of the sixties the second “The Feminine Mystique” was published.When Friedan published her book, most of her ideas about the capability of a woman being more than a housewife were despised, while now, most people in her home country agree with her views.Friedan’s book had such a hand in changing people’s views on the roles of women, that it is still useful when issues of domestication are called into question. Finally, when a book that is powerful enough, written well enough, and passionate enough calls for social evolution, the public will…

    • 581 Words
    • 3 Pages
    Good Essays
  • Better Essays

    suburbia

    • 988 Words
    • 4 Pages

    During this time, the so-called baby boom was in full effect. Due to this fact, the housing market soared and suburbia was well on its way. Communities were developed by companies such as The Irvine Company and American Nevada Corporation. Just like in the series “Weeds”, the suburbs are the product of this demand. The developers masterminded cookie cutter homes that looked alike in every aspect and catered to single family dwellers. These types of residences were “well-manicured developments…”(Guterson 158) that David Guterson talks about in his paper, "No Place Like Home.”…

    • 988 Words
    • 4 Pages
    Better Essays
  • Good Essays

    The middle class is described as those generally having a comfortable standard of living, significant economic security, considerable work autonomy, and rely on their expertise to sustain themselves. But how was the middle class created? One of the largest factors in the creation of the middle class came following the clash between Walter Reuther, the president of the Union of Auto Workers, and Charles Wilson, the president of General Motors. The two began to clash after Reuther headed a strike of 175,000 GM workers in 1945. With the original strike failing, Walter made the decision to invest $3.5 billion to expand GM’s production by 50%. This would later benefit both sides, when after an assassination attempt on Reuther, Wilson proposed a deal where the union workers would receive bonuses of 11% while also profiting 2% per year from the company’s increasing productivity provided that there were no work stoppages for two years.…

    • 729 Words
    • 3 Pages
    Good Essays
  • Good Essays

    1920's Dbq

    • 603 Words
    • 3 Pages

    While dancing to the charleston or foxtrot and listening to Louis Armstrong play his trumpet was a large part of what citizens in the 1920’s did, they also worked extremely hard with developing their economy, technology, and freedom. Even to this day their work in the 1920’s tops the work we do today. Their work on their economy gave the 20’s a large representation of how great they truly were. Women’s suffrage was fixed as well which helped develop a future of women’s rights and becoming equal. During the 1920’s Americans frankly were more prosperous than they are now due to their economic success and their improvement with women’s suffrage.…

    • 603 Words
    • 3 Pages
    Good Essays
  • Good Essays

    After the release of Friedan’s novel, there was an overwhelming response from the readers. Many responded with utter happiness, claiming that Feminine Mystique had changed their lives, while many responded negatively. Friedan’s success led her to co-fund the National Organization for Women (NOW) in 1966, to work towards increasing women’s rights. By being a part of this organization she influenced the change “outdated laws that were disadvantageous to women, such as sex-segregated help-wanted ads and hiring practices, unequal pay, and firing a woman who was pregnant instead of providing her with maternity leave” (NWHM). However, many African Americans felt that NOW was “too white and middle class” to address the problems poor women and racial…

    • 190 Words
    • 1 Page
    Good Essays
  • Better Essays

    When you drive into the neighborhoods you see beautiful homes, with perfectly mowed lawns. Inside the house, is like a display of your family, so most of the time the home can feel like a museum to those who live in it. In American Beauty, Carolyn is overwhelmed with the image her family portrays. She does not want others to see them for who they really are. She goes out of her way to make the yard, filled with roses, look beautiful. The décor of her house is fancy and it is as if she is just trying to fit in to the standards of the rest of her neighborhood or “keeping up with the jones”. In one scene, Lester tries to get Carolyn to loosen up and rekindle their love, but she panics when she sees that his beer may spill onto the couch, and the moment is ruined. Carolyn also tries to control what Jane wears so that she does not give of the wrong impression of their family. Her obsession with image pushes her daughter and husband away. In The Virgin Suicides image is shown after the death of their first daughter. The priest even tells them that he listed the death as an accident, as if to protect the family’s image. The Lisbon’s are not a rich family like the Burnham’s, so you do not see the same fretting of self-image. The surrounding neighbors all worry about their own image, they all have magnificent homes with fancy cars, as the girls point out on the way to the…

    • 1472 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The most important thing on a company’s mind is: what does the consumer want? The New Deal era is the era where this new urban consumer lifestyle is introduced. (HIST 222 lecture, 19 OCT 10) Everything was made to have the effect to “be easier on people”. This was the era when Henry Ford introduced the automobile, which is one of the most important things an American can own today. This is also the time when Hollywood movies came out, so every American was watching, hearing, and learning the same things. (HIST 222 lecture, 19 OCT 10) This, in my opinion, is the definition of American living today. During this time, overproduction started to creep up. The Americans that lived during this time do not really know what it is like to have a scarcity of many materials. There Americans always lived in an age of a thriving…

    • 728 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In Friedan’s chapter “The Happy Housewife Heroine,” she critiques the stories run in popular women’s magazines such as Ladies’ Home Journal, McCall’s, and Redbook during the 1950s. Her frustration becomes very evident when detailing the “fluff’ presented to women. Friedan observes, “The new mystique makes the housewife-mothers, who never had a chance to be anything else, the model for all women” (92). Donna Seaman explains, “[Friedan] cites many blood-pressure-elevating examples of an “unremitting harangue” of “deceptively simple, clever, outrageous ads and commercials” that imply that “the great majority of American women have no ambition other than to be housewives” (1). It is no surprise that Friedan so easily found examples of articles and journals targeted toward the ideals of the feminine mystique. Popular magazines printed very few articles that portrayed women as anything but content housewives. After reviewing numerous articles and advertisements from The Washington Post, critic Mei-Ling Yang observed a stark contrast in the content presented to women in the 1950s. She writes, “Compared to the untitled women's pages of 1945, the "For and About Women" section emphasized homemaking, beauty, food, child care, and fashion. Articles on homemaking proliferated from…

    • 1340 Words
    • 6 Pages
    Good Essays
  • Better Essays

    The Women's Movement

    • 2093 Words
    • 9 Pages

    In Cold War Ideology and the Rise of Feminism by Elaine Tyler May, May examines the impact of political changes on American families, specifically the relationship of a Cold War ideology and the ideal of domesticity in the 1960s. May believed that with security as the common thread, the Cold War ideology and the domestic revival reinforced each other. Personal adaption, rather than political resistance, characterized the era. However, postwar domesticity never fully delivered on its promises because the baby-boom children who grew up in suburban homes abandoned the containment ethos when they grew up. They challenged both the imperatives of the cold war and the domestic ideology that came with it. The first to criticize the status quo were postwar parents themselves. In 1963, Betty Friedan published her exposé of domesticity, The Feminine Mystique. Friedan was a postwar wife and mother who spoke directly to women and lived according to the domestic containment ideology. In her book she encouraged women to go back to school, pursue careers,…

    • 2093 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    6. According to the text, what are some of the stereotypes of suburbia? What do leading critics and sociologists suggest about such labels?…

    • 879 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    She notes that by 1950, the media no longer showed images of women doing anything other than trying to attract men, get married, have babies, or do domestic work. The media presented a distorted image of women’s potential, but women’s behavior revealed they had accepted and even embraced this image. By the late 1950s, women were marrying younger, having more babies, and, if working, working solely to bolster their husbands’ careers rather than finding challenging jobs for their own sake. Friedan interviews women throughout the chapter to provide case…

    • 1881 Words
    • 8 Pages
    Powerful Essays

Related Topics