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The Competitive Strategy for the International Construction Industry: Sustainable Business

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The Competitive Strategy for the International Construction Industry: Sustainable Business
0.0 The Competitive Strategy for the International Construction Industry: Sustainable Business
0.1 Evaluating the role of sustainability in the international operations of Turkish ‘ENKA Construction & Industry Co. Inc.’ (ENKA) upon its economic, social and environmental activities.
0.2 For: CEM Assignments Office
Date: 14/07/2013
0.3 From: Deniz Berkan Unsal
Moscow, Russian Federation

1.0 Summary

More than ever, today’s rigid environmental legislations oppress the business world. Additionally, the legal developments in the human rights subject have increased this pressure. Despite these negative conditions, companies manage to sustain their profits with implementing the sustainable development concept.
In the perspective of the construction industry, environment and nature are indispensable partners. The success of a construction project completely depends on its adaptation to the environment and nature. This strong relationship necessitates awareness against environmental impact for the construction industry more than the most industries. Furthermore, construction companies also need to represent sustainable economic and social activities for the geographies where they desire to do business, in order to be preferable in the international area. The combination of these facts indicates the importance of sustainable business in the construction industry.

2.0 Introduction

2.1 Definition of sustainability and sustainable development
Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. For humans it is the potential for long-term maintenance of well being, which in turn depends on the maintenance of the natural world and natural resources. (Bromley 2008) The sustainability concept arose in the last quarter of 20th century due to global industry threats against the environment. This concept was broadened and referred as sustainable development to form more extensive


References: ° Anon (2010) Sustainable construction, Enterprise Europe Network, Available at: http://www.internationaltenders.eu/en/choose_country /united_kingdom/sustainable_construction_uk.htm [Accessed 6 August 2013]. ° Bromley D W (2008) The New Palgrave Dictionary of Economics, 2nd Edition. Abstract. Available at: http://www.environment.gen.tr /what-is-sustainability/247- sustainability.html#cite_note-Bromley-0 [Accessed 4 August 2013]. ° ENKA (2013) Enka Foundation. Available at: http://enka.com/Enka .aspx?MainID=162&ContentID=163 [Accessed 12 August 2013]. ° ENKA (2013) Enka İnşaat ve Sanayi A.Ş.Disclosure Policy. Available at: http://enka.com/Enka.aspx?MainID=68&ContentID=342 [Accessed 5 August 2013]. ° ENKA (2013) ENKA IS HONOURED WITH THE BEST GLOBAL PROJECT AWARD in POWER & INDUSTRIAL CATEGORY. Available at: http://www.enka.com/Enka.aspx?MainID=254&Content ID=379 [Accessed 8 August 2013]. ° ENKA (2013) ENKA Won "Program Management" Award with Kosovo Motorway Project. Available at: http://enka.com/Enka.aspx? MainID=254&ContentID=372[Accessed 10 August 2013]. ° ENKA (2013) Environmental Policy Statement. Available at: http://www.enka.com/Enka.aspx?MainID=65&ContentID=82&SubID=350 [Accessed 8 August 2013]. ° ENKA (2013) Health and Safety Policy Statement. Available at: http://www.enka.com/Enka.aspx?MainID=65&ContentID=82&SubID=349 [Accessed 7 August 2013]. ° ENKA (2013) Highway of Nation, Kosovo. Available at: http://enka .com/Enka.aspx?MainID=67&ContentID=274&SubID=103&ReferenceID=354[Accessed 6 August 2013]. ° ENKA (2013) History. Available at: http://www.enka.com/Enka. aspx?MainID=65&ContentID=74 [Accessed 6 August 2013]. ° ENKA (2013) Human Resources. Available at: http://www.enka.co m/Enka.aspx?MainID=65&ContentID=78 [Accessed 7 August 2013]. ° ENKA (2013) Public Buildings. Available at: http://www.enka.com /Enka.aspx?MainID=67&ContentID=274&SubID=105 [Accessed 7 August 2013]. ° ENKA (2013)Safety Achievements. Available at: http://www.enka.c om/Enka.aspx?MainID=65&ContentID=82&SubID=253 [Accessed 7 August 2013]. ° HM Government (2008) Strategy for Sustainable Construction, June 2008. Available at: https://www.gov.uk/government/uploads /system/uploads/attachment_data/file/15370/strategy-for-sustainable-construction.pdf [Accessed 6 August 2013]. ° Smith N J (2008) Engineering Project Management (3rdedn), Oxford: Blackwell. ISBN-13: 978-1-4051-6802-1 ° Woof M (2012) A new highway is proving an economic lifeline for the tiny country of Kosovo, January 2012 ° World Commission on Environment and Development (1987), Our Common Future ° Worldhighways (2011) Kosovo highway wins environmental award. Available at: http://www.worldhighways.com/sections/environment/ news/kosovo-highway-wins-environmental-award/ [Accessed 10 August 2013].
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