Communication Phenomena (Ideas & Definitions)
When discussing communication phenomena it’s helpful to first define it. Communication is defined as the exchange of thoughts, messages or information by speech, signals, writing or behavior. (Houghton Mifflin Company, 2013) A phenomena is defined as a fact, occurrence or circumstance observed or observable that is also remarkable or extraordinary. It is acceptable then to say a definition of communication phenomena is the exchange of thoughts and ideas that are observable or observed and takes place in remarkable or rc There isn’t a more powerful example of a communication phenomenon in modern times than the sociocultural evolution that has been brought on by the advent of the mobile telephone. Beginning with the bulky, primitive models of the past and continuing on with todays advanced smartphones, this communication phenomenon has not only had a significant impact on the urban lifestyle, it has also reshaped the urban landscape. Small group communication, a subfield within the broad field of communication, has been changed significantly in large urban cities because of the mobile telephone. In the times before that technology was available, it was a challenge for an individual to acquire basic information such as the location of the closest bus stop that is still operating in the direction they need to go or even what time the next bus will arrive. This difficulty was amplified if the individual was alone and could not find anyone else to ask, as commonly happens during the late night & early morning hours. Equipped with a data enabled smartphone, an individual simply loads an application or visits a mobile website to find out the basic information they wanted. Additionally, detailed information is available such as GPS map and navigation data, weather information along the route or even if a particular store along the way has something they are interested in on sale. Even if an individual doesn’t have a complex smart phone there’s a good chance the information will be available via voice-response systems. Another communication phenomenon that is taking place in both urban centers and rural areas is changes in the efficiency and scope of public address communication systems. Historically, whenever the need arose to communicate information rapidly to a large group of people it was handled in traditional ways. Depending on the time period those methods ranged from men on horses with bullhorns, smoke signals, sirens, radio and eventually broadcast television. While they were considered effective for their time, those methods had varying weaknesses. Some suffered from large coverage area gaps while others relied on the target audience being within close proximity to the source of the announcement. Mobile telephones have enabled instantaneous nationwide communication via voice and text messaging for the first time in history. Even after satellite technology allowed for nationwide television broadcasts, nothing has been able to specifically target groups of individuals across such vast land areas as quickly and efficiently as mobile telephones are able to. United States national security has even been bolstered by the newly created Presidential Alert System. Amazingly the President and other designated individuals can compose a message and send it to almost every single smartphone in less than 5 minutes. One might think that modern methods of communication using advanced smart devices have caused the biggest communication phenomena in recent decades. However that title has been earned by the first generations of cellular phones that were adopted very quickly by society after they were born in the AT&T Labs in 1983. Even though they were bulky and the very early models even had separate battery packs, they allowed mankind to finally “cut the cord” thus creating a communication phenomenon so large that caused a technological and social paradigm shift which changed how humans...
Please join StudyMode to read the full document