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The Color Red Fit Used In The Lucky Strike Ad

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The Color Red Fit Used In The Lucky Strike Ad
How to keep the readers from turning the page, a concept that most marketing agencies today are still trying to perfect. This advertisement tries to seize the reader’s attention through the use of its wordplay. The color red used in the Lucky Strike ad gives the reader something he or she is already conditioned to pick up. Located on stop signs and stop lights, the color red triggers the stop, look, and listen aspect of one’s mind. Even the font used on this advertisement bears a striking resemblance to what you would find on a stop sign. The advertisement uses giant red font to demand the viewer’s attention followed by impactful imagery to make the sell. “Face the Facts,” the first phrase viewed implies that the audience is about to
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