The Coca-Cola Company has a divisional structure. The divisional structure consists of a set of autonomous self contained units (Robbins, Barnwell, 2006). Each division is operated by separate management and is a profit centre. Every divisional manager is responsible for all associates in their region and subsequently report to the corporate headquarters.
Figure 1.1 Regional Structure of the Coca-Cola Company
(The Coca-Cola Company, 2006-2012) Spatial dispersion refers to “the degree to which the location of an organization’s offices, plant and personnel is dispersed (Robbins, Barnwell, 2006).” Spatial dispersion in The Coca-Cola Company is high as the operations of the organizations are widely spread geographically to regions as shown in Figure 1.1. These geographic segments are known as strategic business units (SBUs) in which all of these units must operate accordingly to achieve organizational objectives.
Figure 1.0 Hierarchical level in The Coca-Cola Company (Scribd Inc, 2012)
Vertical differentiation refers to “the
References: BusinessDictionary.com, 2012, Mechanistic Organization, viewed 28 October 2012, http://www.businessdictionary.com/definition/mechanistic-organization.html Hellriegel, Don, John W 123HelpMe.com, 2000-2011, The Coca-Cola Company, Departments of Coca-Cola, viewed 28 October 2012, http://www.123helpme.com/view.asp?id=148943