The Chronicle Gazette
Strategic Planning at -The Chronicle Gazette
Content 1. Introduction………………………………………………………………………………………………………..3
2. State of the newspaper publishing industry today………………………………………………4 1. Data on declining circulation and revenue…………………………..………………………………6 1. Circulation in the last decade…………………………………………………………………………6 2. Top 20 Newspaper print circulation declining rate…………………………………………7 3. Advertising Revenue…………………………………………………..…………………………………8 4. Top 10 Newspaper print circulation…………………………….…………………………………9
3. Why newspapers are facing declining circulations and revenue? ………………………10 1. External Assessment………………………………………………………….………………………………10 1. Rise of the Web and Internet………………………………….……………………………………10 2. Economic downturn put company into the red……………………………………………11
4. Internal Assessment of The Chronicle Gazette…………………………..………………………12 1. Strengths……………………………………………………………………………………………………..……12 2. Weaknesses………………………………………………………………………………………………………12
5. How other publishers are reacting to the challenges? ………………………………………12 1. Differentiation…………………………………………………………………………………..………………12 2. New Product Development………………………………………….……………………………………13 3. Customer Insight………………………………………………………….……………………………………13
6. Action Steps for The Chronicle Gazette………………………………………..……………………14 1. Short-term Steps……………………………………………………………………………….………………14 2. Long-term Steps…………………………………………………………………………..……………………15
Strategic Planning at The Chronicle Gazette
1. Introduction
The Chronicle Gazette, a leading newspaper in San Francisco with paid circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work.
Despite of the well-established image and reputation, The Chronicle Gazette is facing a severe situation that there has been a steady decline in subscriptions. In the past eight years, subscriptions have fallen by a total of 35% and advertising revenue has also
Content 1. Introduction………………………………………………………………………………………………………..3
2. State of the newspaper publishing industry today………………………………………………4 1. Data on declining circulation and revenue…………………………..………………………………6 1. Circulation in the last decade…………………………………………………………………………6 2. Top 20 Newspaper print circulation declining rate…………………………………………7 3. Advertising Revenue…………………………………………………..…………………………………8 4. Top 10 Newspaper print circulation…………………………….…………………………………9
3. Why newspapers are facing declining circulations and revenue? ………………………10 1. External Assessment………………………………………………………….………………………………10 1. Rise of the Web and Internet………………………………….……………………………………10 2. Economic downturn put company into the red……………………………………………11
4. Internal Assessment of The Chronicle Gazette…………………………..………………………12 1. Strengths……………………………………………………………………………………………………..……12 2. Weaknesses………………………………………………………………………………………………………12
5. How other publishers are reacting to the challenges? ………………………………………12 1. Differentiation…………………………………………………………………………………..………………12 2. New Product Development………………………………………….……………………………………13 3. Customer Insight………………………………………………………….……………………………………13
6. Action Steps for The Chronicle Gazette………………………………………..……………………14 1. Short-term Steps……………………………………………………………………………….………………14 2. Long-term Steps…………………………………………………………………………..……………………15
Strategic Planning at The Chronicle Gazette
1. Introduction
The Chronicle Gazette, a leading newspaper in San Francisco with paid circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work.
Despite of the well-established image and reputation, The Chronicle Gazette is facing a severe situation that there has been a steady decline in subscriptions. In the past eight years, subscriptions have fallen by a total of 35% and advertising revenue has also