The Causes for the Popularity of Fast Food Restaurants

Topics: Food, Customer service, Restaurant Pages: 4 (1294 words) Published: March 28, 2013
Amanda Smith
Kimberly Boone
English 1101
March 4, 2013
The Causes for the Popularity of Fast Food Restaurants

~Modernization has come a long way. Many things evolve with it. This evolutionary process causes people to remain busy all through the rest part of the day. ~ The busy schedule leaves not time for making food either for breakfast, lunch, or dinner. ~ Restaurants offering fast foods.

~This problem triggered the popularity and rise of fast food restaurants. ~Fast food has never been an issue in the past since people could take their time and prepare food, but nowadays this is not the case. ~ Cheap and affordable food

~Advertising and promotion

In looking at the causes for popularity of fast food restaurant, we are going to enumerate on: Introduction
The need to satisfy human wants, people engage in activities that allow them provide for the basic needs. It is these motivational requirements that robe most of the time. Owing to this, people are seeking the most convenient way of utilizing this time. Fast food restaurant come into play an enormous role in being convenient to offer fast foods. In doing so, they go as far as offering fast food that is delicious, affordable, in a hygienic environment by the best services. On top of this, in order to let customers know about their products they advertise and promote it in radios, TV, magazines, and billboards. It is all this that causes for the popularity of fast food restaurants in the society. The explanation of are given below. 1.Convenience.

2.Numerous delicious recipes.
3.Affordable food.
6. Advertising and promotion.
The popularity of fast food restaurant depends on the aggressiveness of the management and mostly the sales and marketing team. Also the employee’s competence on customer care handling. When all t work harmoniously, the restaurant will cut a competitive edge in the market since it will receive...

Cited: Clutter, et al. "Why have Americans Become More Obese?"." Journal of Economic Perspective (2003): 17(3) 93-118.
Kuzop, et al. ""Making Healthy food Choices: The Influence of Health Claims and Nutrition Information on Consumers ' Evaluation Packaged Food Products and Restaurant Menu Items."." journal of Marketing (2003): 67(2) 19-34.
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