The Canadian Wine Industry

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Topics: Wine
The Canadian Wine Industry
Table of Contents
Introduction
Significance
Industry Structure
Performance
Employment
Investment
Export Market
Trade Performance
Strengths and Weaknesses
Trade-Related Factors
Technology-Related Factors
Regulatory Factors
Future Challenges and Opportunities
Associations
Provincial Liquor Boards
Federal Goverment Departmental Contact
Footnotes

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The Canadian wine-making industry, North America Industrial Classification System (NAICS) 31213, comprises establishments that are primarily engaged in manufacturing wine or brandy from grapes or other fruit. Establishments primarily engaged in growing grapes and manufacturing wine, manufacturing wine from purchased grapes and other fruit, blending wines, or distilling brandy, are included. ( 1 )

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Introduction
We do not have an "Introduction" for this page, our apologies.

Significance
We do not have a subject on "Significance", our apologies.

Industry Structure
Table wines made from grapes constitute the largest segment of the market and can be divided into two categories: the low-to-medium-priced wines, or "vin ordinaire" table wines, which make up 80% of sales, and the mid-to-premium-priced branded items, including icewines, where product descriptors, appellations (or geographical indications), and vintages are important to consumers.

According to the latest Statistics Canada data, 31 winery establishments ( 2 ) produced shipments worth $500.5 million and employed 1,437 people in 1999. Imports3 were close to $900 million, capturing an estimated 66% share of the domestic market (see Figure 1). The major suppliers are France, Italy and the United States (US). Wine exports ( 3 ) are minimal, ranging between $6.4 million - $10.7 million annually in recent years. Production and exports of grape

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