The Buying Decisions of ‘Consumers’ on the Use of Microsoft or Apple Products”
“The Buying Decisions of ‘Consumers’ On the Use of Microsoft or Apple Products”
Submitted By:
SANUSI SANI BUHARI
Student No: 200922R7018
The Dissertation has been submitted to the Skyline University College In partial Fulfillment of the Degree:
Bachelor of Business Administration (International Business) December-2012 Acknowledgement The writing of this dissertation has been one of the most significant academic challenges I have ever had to face. Without the support, patience and guidance of the following people, this study would not have been completed. It is to them that I owe my deepest gratitude. * Dr. Rashad Mohammed Al Saed, who undertook to act as my supervisor despite his many other academic and professional commitments. His wisdom, knowledge and commitment to the highest standards inspired and motivated me. * My friends and whoever directly or indirectly helped me to during the course of the dissertation.
* The authors of the various books and web sites as well as the facilities and university library that helped me gain various information for this dissertation.
Abstract
This research paper describes the buying decisions of ‘consumers’, as to whether they prefer Microsoft or Apple products. People have different choice according to needs. Business organizations and telecommunication sectors judge product on usability. Data analysis suggests many important elements impact the buying decision of an individual or any specific company.
Data analysis also suggests Microsoft and Apple continue to push the envelope when it comes to developing software and hardware. The main objective of this research is- which product do people prefer?
To find answers to the research questions of this research, data analysis and descriptive study has been used, because it involves observing and describing the behavior of a subject
Submitted By:
SANUSI SANI BUHARI
Student No: 200922R7018
The Dissertation has been submitted to the Skyline University College In partial Fulfillment of the Degree:
Bachelor of Business Administration (International Business) December-2012 Acknowledgement The writing of this dissertation has been one of the most significant academic challenges I have ever had to face. Without the support, patience and guidance of the following people, this study would not have been completed. It is to them that I owe my deepest gratitude. * Dr. Rashad Mohammed Al Saed, who undertook to act as my supervisor despite his many other academic and professional commitments. His wisdom, knowledge and commitment to the highest standards inspired and motivated me. * My friends and whoever directly or indirectly helped me to during the course of the dissertation.
* The authors of the various books and web sites as well as the facilities and university library that helped me gain various information for this dissertation.
Abstract
This research paper describes the buying decisions of ‘consumers’, as to whether they prefer Microsoft or Apple products. People have different choice according to needs. Business organizations and telecommunication sectors judge product on usability. Data analysis suggests many important elements impact the buying decision of an individual or any specific company.
Data analysis also suggests Microsoft and Apple continue to push the envelope when it comes to developing software and hardware. The main objective of this research is- which product do people prefer?
To find answers to the research questions of this research, data analysis and descriptive study has been used, because it involves observing and describing the behavior of a subject
Bibliography: Through this period, Apple purchased several companies to create a portfolio of professional and consumer-oriented digital production software. On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California