The Business Strategies Of Amazon

Topics: Strategic management, Porter generic strategies / Pages: 14 (4229 words) / Published: Jan 16th, 2015
The Business Strategies of Amazon

MOHAMMAD BILAL HAYAT MAHMOOD CHOHAN
CONTENTS PAGE NO.

EXECUTIVE SUMMARY 3
THE HISTORY OF AMAZON & ACHIEVEMENTS TO DATE 3
PORTERS GENERIC STRATEGIES 4
AMAZON SWOT ANALYSIS 6
AMAZON FIVE FORCES MODEL 8
CONCLUSIONS 11
APPENDICIES 12
REFERENCES 13, 14 & 15

Executive Summary
In this investigation, I will be attempting to analysis the different types of business strategies employed by Amazon Inc to build and sustain a competitive advantage. I will unearth and identify any strategic issues or options that currently face the company exampling an array of different business theoretical tools to critically evaluate their usefulness for Amazon’s success.

The History of Amazon & Achievements to Date
Amazon was first founded in 1995 by Jeff Bezos and officially launched in the month of July where they sold its first book: Fluid Concepts and Creative Analogies (Douglas Hofstadter, 1995). After a success of rapid growth selling books online to customers, Amazon launched the company in 1997 as a public offering on the Nazdaq stock exchange and floated the stock at $18.00 per share.
Today, in 2014, Amazon prides itself on having an expansible range of products targeting just about any person and industry. Their financial figures for the financial year of 2013 reports Net Sales of $74 Billion Dollars and a Net income of $274 Million Dollars. A single share will cost a potential investor of Amazon: $405.63 (Amazon Inc, 1996-2013).

How Amazon’s Interface looked in 1997

How Amazon Look’s in 2014, employing over 132,000 Nationwide

Porters Generic Strategies
To start my investigation and ascertain the business strategies used for Amazon, it is sensible for me to start by choosing a generic tool like “Porters Generic Strategies” because this will give me a broad scope of Amazon in identifying



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