The Business Plan for Selling Shoes

Topics: Strategic management, Management, Marketing Pages: 3 (630 words) Published: March 7, 2013

* Business description
* Marketing plan
* SWOT Analysis
* Financial plan
* Management plan
* Support material

The shoe retail business is a competitive field and I believe there is potential for growth those who have special needs and those who are health conscience. The company which is 4 Life Shoes will be a special store that has the buyer’s best interest at heart.

Recent studies conducted by Graphic Design at Cape Peninsula University of Technology for sustainable Shoe Development research was done to discover what measures and programs have been taken to create sustainable shoes for people to wear. The environment is of great concern to scientists across the worlds that have studied through research in their field of the harmful effects various substances can cause to the environment. Shoes contain harmful chemicals, which affect the environment vastly.

Through my research done by conducting surveys, journals, books and other internet sources, I have discovered that there are policies put into place by leaders of Sustainable Shoe Development such as Puma, Nike and New Balance and shoes created by these companies which are environmentally friendly.

Many are making the change across the globe to sustainable footwear, and South Africa and other countries are following in this direction as well.
I have also proposed my own shoe design based on vast research I have found through online journals, surveys, videos and book sources. The productions of sustainable shoes are vital which are also explained in the findings and analysis section. This review contains a balanced view of both internationally and locally made sustainable shoes

Advertising:I will be handing out pamphlets and broaches to all because my product should and will appeal to all. I will advertise my business on internet to bring in more customers...
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