The Business Forecast of Serenity Day Massage

Topics: Massage, Pricing, Physical therapy Pages: 23 (6304 words) Published: January 10, 2013
Executive Summary

Serenity day massage aims to be the premier spa in the Metro area. Through a unique combination of offered services and products, they will quickly gain market share. Serenity day will provide customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. The business will be set up as a partnership with Dyan Masbate, Lilibeth Regidor, April Manalo, Charmaine Bartolome, and Kristoffer Espiritu owning equal portions of the operation. Products and Services

Serenity Day Massage offers a wide variety of mind and body healing services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting. Location

Serenity Day Massage has chosen the Metro area as their city for the business venture. Additionally, the downtown area has undergone a recent renovation that has attracted a lot of new businesses as well as become a hot urban area. Competitive Edge

Serenity Day Massage's competitive edge is their unique combination of services, location, and customer-centric focus. Both the extraordinary services and location has been detailed previously. Serenity Day Massage has set out since its inception to provide quality, dependable services. Serenity Day Massage has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer

service. All customers will leave Serenity Day Massage with a feeling that their needs were met well beyond any expectations that they previously had and far

better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing Serenity Day Massage to meet their ambitious goal of 90%. Financials

Serenity Day Massage has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved a healthy profit before taxes. When Serenity Day Massage begins their fundraising efforts they will consider options such as LLC status to replace the partnership business formation that they have currently adopted. Serenity Day Massage is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor. Serenity Day Massage will provide a relaxing, serene setting for a variety of mind and body rejuvenation services for the booming Raleigh population.

The objectives for Serenity Day Massage are outlined below:
1. Substantial sales revenue by end of second year.

2. Profit before tax by end of second year.
3. Have clientele return rate of 90% by end of first year. 4. Become established community destination by end of first year.

Serenity Day Massage will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to their true purpose through a wide range of holistic methods including massage, body works, energy works, and hair styling. Serenity Day Massage will establish itself as a dependable destination to which they can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

Keys to Success
1. Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition. 2. Establish trust within the community that each customer's needs will be taken care of during every visit. 3. Easily accessible location.

4. Effective advertising.

Company Summary
Serenity Day Massage is a new destination offering customers the unique combination of hair styling, massage, body and energy work, and training, all in one beautifully serene setting. Serenity Day Massage will offer all ranges of hair...
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