The Burger Wars
Debbie A. Horn
The Burger Wars
When you are running behind schedule and don’t have time to cook a person can always go through the drive through window and order a quick meal on the go. Fast foods are convenient and we pay for what we get. Two of the most popular fast food restaurants are McDonalds and Burger King both are primarily based in the United States. After visiting the two chains there are differences between the two chains.
There are many differences in the two organizations. For instance the way orders are taken. In McDonalds, the order is taken by an employee, and the same employee serves the food. In Burger King, the order is taken at one place and the food is served at another. Meaning the same person that takes the order in Burger King is not the same person who serves the order.
The strategy the two chains use is different. Food purchased at McDonalds is made in mass production. The burgers have already been made and not made when you order it. McDonalds uses the make to stock strategy where the burgers are made and put into inventory before the order is received from the customer. The finished product goes into the inventory or what is called “the bin”. “Have it your way” is the slogan Burger King uses. They use and assemble to order option where choices exist. Burger King uses what is called the steam table where they receive and put the burger together according to the customer’s order. How are the hamburgers cooked?
Another difference in the two chains is how the hamburgers are cooked. Burger King flame-broils their burgers giving the taste of outdoor barbequing. Burger King uses a machine called the Continuous Chain Broiler to cook their burgers. This machine requires no human intervention. The broiler can cook eight burgers at a time. The burgers are placed at one end of the chain and after eighty seconds they come out of the other end. McDonalds fry...
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